{"id":3178,"date":"2020-12-21T08:27:01","date_gmt":"2020-12-21T07:27:01","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3178"},"modified":"2020-12-21T08:27:01","modified_gmt":"2020-12-21T07:27:01","slug":"capsule-de-survie","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/21\/capsule-de-survie\/","title":{"rendered":"Capsule de survie"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Au Br\u00e9sil, Heineken a d\u00e9voil\u00e9 une op\u00e9ration marketing originale qui offre une nouvelle vision du panneau publicitaire. Oubliez les publicit\u00e9s statiques, ici la marque propose une exp\u00e9rience cr\u00e9ative pour faire la promotion de sa bi\u00e8re sans alcool Heineken 0.0.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3181 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-3-1920x1480-1-1024x789.jpg\" alt=\"\" width=\"1024\" height=\"789\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-3-1920x1480-1-980x755.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-3-1920x1480-1-480x370.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Accompagn\u00e9e par l\u2019agence Publicis, Heineken a d\u00e9voil\u00e9 le premier panneau publicitaire qui fait office de bar. Les automobilistes qui le souhaitent peuvent s\u2019approcher et, \u00e0 la mani\u00e8re d\u2019un drive, recevoir une boisson. Un stunt qui s\u2019est d\u00e9roul\u00e9 sur une route de Rio de Janeiro avec l\u2019application des mesures sanitaires anti-Covid comme on le voit sur les photos ci-dessous.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3179 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-1-1538x1920-1-820x1024.jpg\" alt=\"\" width=\"820\" height=\"1024\" \/><\/p>\n<p style=\"text-align: justify;\">Une op\u00e9ration cr\u00e9ative mais qui en choquera plus d\u2019un. M\u00eame si Heineken fait ici la promotion d\u2019une bi\u00e8re sans alcool, on doute que ce genre d\u2019op\u00e9ration puisse \u00eatre mis en \u0153uvre en France. Mais on est ici au Br\u00e9sil et les mentalit\u00e9s sont diff\u00e9rentes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3180 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-2-1920x1440-1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-2-1920x1440-1-980x735.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/heineken-panneau-bar-2-1920x1440-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Au Br\u00e9sil, Heineken a d\u00e9voil\u00e9 une op\u00e9ration marketing originale qui offre une nouvelle vision du panneau publicitaire. Oubliez les publicit\u00e9s statiques, ici la marque propose une exp\u00e9rience cr\u00e9ative pour faire la promotion de sa bi\u00e8re sans alcool Heineken 0.0. Accompagn\u00e9e par l\u2019agence Publicis, Heineken a d\u00e9voil\u00e9 le premier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1136,73,571,491,1135,1134],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-bar","tag-biere","tag-bresil","tag-heineken","tag-panneau-publicitaire","tag-stunt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capsule de survie - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/21\/capsule-de-survie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capsule de survie - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Au Br\u00e9sil, Heineken a d\u00e9voil\u00e9 une op\u00e9ration marketing originale qui offre une nouvelle vision du panneau publicitaire. Oubliez les publicit\u00e9s statiques, ici la marque propose une exp\u00e9rience cr\u00e9ative pour faire la promotion de sa bi\u00e8re sans alcool Heineken 0.0. 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