{"id":3145,"date":"2020-12-14T08:54:28","date_gmt":"2020-12-14T07:54:28","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3145"},"modified":"2020-12-14T08:54:28","modified_gmt":"2020-12-14T07:54:28","slug":"chat-alors-2","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/14\/chat-alors-2\/","title":{"rendered":"Chat alors !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Depuis des si\u00e8cles et ce, dans le monde entier, les chats noirs sont le sujet de bien des mythes. Vus par certaines cultures comme des porte-bonheurs et par d\u2019autres, comme des porte-malheurs, ils ne laissent pas les gens indiff\u00e9rents et du coup, forc\u00e9ment, la pub s&rsquo;y int\u00e9resse.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3149 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/1-3.png\" alt=\"\" width=\"696\" height=\"476\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/1-3.png 696w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/1-3-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 696px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le mythe du chat noir a justement \u00e9t\u00e9 trait\u00e9 dans cette jolie publicit\u00e9 de No\u00ebl 2020 mise au point par la Staatsloterij, l\u2019\u00e9quivalent n\u00e9erlandais de notre Fran\u00e7aise des jeux en France. R\u00e9alis\u00e9 par l\u2019agence TBWA, ce petit film met en sc\u00e8ne un homme qui va adopter, sans vraiment le vouloir, un chaton noir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3150 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/2-4.png\" alt=\"\" width=\"696\" height=\"479\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/2-4.png 696w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/2-4-480x330.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 696px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">De cette adoption va suivre une s\u00e9rie d\u2019aventures plus ou moins rocambolesques qui nous font rapidement comprendre que ce chat n\u2019est pas totalement comme les autres. Une publicit\u00e9 mignonne et fantastique qui ne laisse clairement pas indiff\u00e9rent. De la chance, de l\u2019\u00e9motion et surtout beaucoup d\u2019amour : des ingr\u00e9dients pas si faciles \u00e0 utiliser dans des formats aussi courts, mais qui font toujours leur effet quand la r\u00e9alisation est r\u00e9ussie !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9tRroTVSqk4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Depuis des si\u00e8cles et ce, dans le monde entier, les chats noirs sont le sujet de bien des mythes. Vus par certaines cultures comme des porte-bonheurs et par d\u2019autres, comme des porte-malheurs, ils ne laissent pas les gens indiff\u00e9rents et du coup, forc\u00e9ment, la pub s&rsquo;y int\u00e9resse. Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1120,1121,1123,1118,1119,1117,1122],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-chance","tag-chat-noir","tag-chaton-noir","tag-hasard","tag-jeu","tag-staatsloterij","tag-tbwa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chat alors ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/14\/chat-alors-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chat alors ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Depuis des si\u00e8cles et ce, dans le monde entier, les chats noirs sont le sujet de bien des mythes. Vus par certaines cultures comme des porte-bonheurs et par d\u2019autres, comme des porte-malheurs, ils ne laissent pas les gens indiff\u00e9rents et du coup, forc\u00e9ment, la pub s&rsquo;y int\u00e9resse. 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