{"id":3099,"date":"2020-12-04T06:15:32","date_gmt":"2020-12-04T05:15:32","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3099"},"modified":"2020-12-04T06:15:32","modified_gmt":"2020-12-04T05:15:32","slug":"boire-ou-conduire-il-faut-choisir","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/04\/boire-ou-conduire-il-faut-choisir\/","title":{"rendered":"Boire ou conduire il faut choisir"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les sensibilisations \u00e0 la s\u00e9curit\u00e9 routi\u00e8re ne sont pas obligatoirement trashes et moralisatrices, comme on peut le voir parfois. Certaines sont fines, plut\u00f4t intelligentes et font appel \u00e0 tous les ressorts cr\u00e9atifs pour nous faire r\u00e9fl\u00e9chir. C\u2019est le cas de cette campagne r\u00e9alis\u00e9e par l\u2019agence lg2 pour la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ), l\u2019\u00e9quivalent de notre S\u00e9curit\u00e9 Routi\u00e8re en France.<\/p>\n<p style=\"text-align: justify;\">Les 3 visuels qui composent la campagne sont plut\u00f4t minimalistes et sensibilisent autour de 3 messages cl\u00e9s. Une s\u00e9rie de prints efficaces et dont le style et les couleurs \u201cattrapent l\u2019\u0153il\u201d facilement. Mais ce qui fait tout le charme, c\u2019est surtout le double sens des \u00e9l\u00e9ments graphiques : le lit qui est une bi\u00e8re, la fum\u00e9e qui devient une route et les verres de whisky avec un gla\u00e7on les fen\u00eatres du bus. Simple et efficace non ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3103 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/campagne-securite-routiere-quebec-2-1475x1920-1-787x1024.jpg\" alt=\"\" width=\"787\" height=\"1024\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3104 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/campagne-securite-routiere-quebec-3-1475x1920-1-787x1024.jpg\" alt=\"\" width=\"787\" height=\"1024\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3102 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/12\/campagne-securite-routiere-quebec-1-1475x1920-1-787x1024.jpg\" alt=\"\" width=\"787\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les sensibilisations \u00e0 la s\u00e9curit\u00e9 routi\u00e8re ne sont pas obligatoirement trashes et moralisatrices, comme on peut le voir parfois. Certaines sont fines, plut\u00f4t intelligentes et font appel \u00e0 tous les ressorts cr\u00e9atifs pour nous faire r\u00e9fl\u00e9chir. C\u2019est le cas de cette campagne r\u00e9alis\u00e9e par l\u2019agence lg2 pour la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1103,1104,569,516,454,960,1102],"class_list":["post-3099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-agence-lg2","tag-boire-ou-conduire","tag-canada","tag-prevention","tag-print","tag-securite-routiere","tag-societe-de-lassurance-automobile-du-quebec"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boire ou conduire il faut choisir - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/12\/04\/boire-ou-conduire-il-faut-choisir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boire ou conduire il faut choisir - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les sensibilisations \u00e0 la s\u00e9curit\u00e9 routi\u00e8re ne sont pas obligatoirement trashes et moralisatrices, comme on peut le voir parfois. Certaines sont fines, plut\u00f4t intelligentes et font appel \u00e0 tous les ressorts cr\u00e9atifs pour nous faire r\u00e9fl\u00e9chir. 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