{"id":3023,"date":"2020-11-20T09:03:53","date_gmt":"2020-11-20T08:03:53","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=3023"},"modified":"2020-11-20T09:03:53","modified_gmt":"2020-11-20T08:03:53","slug":"tcheque-ca-mon-gars","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/20\/tcheque-ca-mon-gars\/","title":{"rendered":"Tch\u00e8que \u00e7a mon gars !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! IKEA nous a habitu\u00e9 aux publicit\u00e9s plut\u00f4t lumineuses pour mettre en valeur ses meubles et la cr\u00e9ativit\u00e9 de ses produits (c&rsquo;est aussi une de leur marque de fabrique). Pour sa derni\u00e8re communication en R\u00e9publique tch\u00e8que casse les codes\u2026et c\u2019est rien de le dire.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3026 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-5-1024x701.png\" alt=\"\" width=\"1024\" height=\"701\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-5-1024x701.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-5-980x671.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-5-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La marque su\u00e9doise a en effet d\u00e9voil\u00e9 un spot publicitaire superbement r\u00e9alis\u00e9 qui d\u00e9tourne avec intelligence les codes des films d\u2019horreur pour sensibiliser. Un film stressant, con\u00e7u par l\u2019agence Triad, dans lequel l\u2019actrice principale semble d\u00e9couvrir un esprit qui vit dans sa maison, jusqu\u2019au twist final qui r\u00e9v\u00e8le le vrai message (r\u00e9ellement horrifique) de la communication.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3027 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-6-1024x676.png\" alt=\"\" width=\"1024\" height=\"676\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-6-1024x676.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-6-980x647.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-6-480x317.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une prise de parole audacieuse de la marque sur un sujet s\u00e9rieux. Audacieuse car la marque se risque aux commentaires n\u00e9gatifs accusant la r\u00e9cup\u00e9ration commerciale d\u2019un probl\u00e8me aussi important. Mais le r\u00e9sultat global est plut\u00f4t tr\u00e8s bien pens\u00e9 et il est tout de m\u00eame difficile de pointer du doigt la mise en lumi\u00e8re des violences conjugales, que l\u2019on soit en R\u00e9publique tch\u00e8que ou partout ailleurs dans le monde.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YChV3MVgZlA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! IKEA nous a habitu\u00e9 aux publicit\u00e9s plut\u00f4t lumineuses pour mettre en valeur ses meubles et la cr\u00e9ativit\u00e9 de ses produits (c&rsquo;est aussi une de leur marque de fabrique). Pour sa derni\u00e8re communication en R\u00e9publique tch\u00e8que casse les codes\u2026et c\u2019est rien de le dire. La marque su\u00e9doise a en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1065,527,1067,1066],"class_list":["post-3023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-horreur","tag-ikea","tag-triad","tag-violences-conjugales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tch\u00e8que \u00e7a mon gars ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/20\/tcheque-ca-mon-gars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tch\u00e8que \u00e7a mon gars ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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