{"id":2991,"date":"2020-11-18T08:36:00","date_gmt":"2020-11-18T07:36:00","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2991"},"modified":"2020-11-18T08:36:42","modified_gmt":"2020-11-18T07:36:42","slug":"huitre-ca-suffit","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/18\/huitre-ca-suffit\/","title":{"rendered":"Hu\u00eetre \u00e7a suffit"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Bouygues T\u00e9l\u00e9com a d\u00e9voil\u00e9 sa publicit\u00e9 de No\u00ebl 2020 baptis\u00e9e \u201cLe Van\u201d et imagin\u00e9e par l\u2019agence BETC.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/476702526\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Une publicit\u00e9 familiale au ton humoristique qui a visiblement d\u00e9plu aux ostr\u00e9iculteurs du fait que les personnages se plaignent que les hu\u00eetres rendent malades\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3001 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/magasin-1024x480.png\" alt=\"\" width=\"642\" height=\"301\" \/><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3000 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-4.png\" alt=\"\" width=\"659\" height=\"437\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-4.png 659w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-4-480x318.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 659px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une initiative qui a motiv\u00e9 Bouygues \u00e0 retirer sa publicit\u00e9 dans un premier temps, avant de modifier le son pour faire dire l\u2019inverse aux acteurs et apporter une image positive des hu\u00eetres. Mais ce n\u2019est pas tout\u2026pour faire la paix avec les ostr\u00e9iculteurs de la r\u00e9gion, l\u2019entreprise est m\u00eame all\u00e9e jusqu\u2019\u00e0 renommer sa boutique de Lorient de Bouygues \u00e0 Bhu\u00eetres pour proposer des hu\u00eetres aux Lorientais. La marque a m\u00eame propos\u00e9 une petite offre marketing, offrant une coque de smartphone \u00e0 tous ceux qui ach\u00e8tent une bourriche d\u2019hu\u00eetres.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2997 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-4.png\" alt=\"\" width=\"535\" height=\"675\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-4.png 535w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-4-480x606.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 535px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Satisfaits de ce geste, les ostr\u00e9iculteurs ont m\u00eame propos\u00e9 d\u2019offrir des bourriches d\u2019hu\u00eetres aux employ\u00e9s de Bouygues qui ont \u00e9t\u00e9 surpris par le coup de sang et les d\u00e9g\u00e2ts sur la fa\u00e7ade de la boutique. Un joli coup de communication et une belle parade de la soci\u00e9t\u00e9 qui a r\u00e9ussi \u00e0 transformer une situation de crise en un coup m\u00e9diatique<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/OUsBWgGmdVY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Bouygues T\u00e9l\u00e9com a d\u00e9voil\u00e9 sa publicit\u00e9 de No\u00ebl 2020 baptis\u00e9e \u201cLe Van\u201d et imagin\u00e9e par l\u2019agence BETC. Une publicit\u00e9 familiale au ton humoristique qui a visiblement d\u00e9plu aux ostr\u00e9iculteurs du fait que les personnages se plaignent que les hu\u00eetres rendent malades\u2026 Une initiative qui a motiv\u00e9 Bouygues \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[1059,257,1058,1055,1057,1056],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-bad-buzz","tag-bouygues-telecom","tag-crise","tag-huitres","tag-lorient","tag-ostreiculteurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hu\u00eetre \u00e7a suffit - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/18\/huitre-ca-suffit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hu\u00eetre \u00e7a suffit - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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