{"id":2963,"date":"2020-11-12T07:14:00","date_gmt":"2020-11-12T06:14:00","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2963"},"modified":"2020-11-12T07:14:00","modified_gmt":"2020-11-12T06:14:00","slug":"les-nerf-a-rude-epreuve","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/12\/les-nerf-a-rude-epreuve\/","title":{"rendered":"Les Nerf \u00e0 rude \u00e9preuve"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Le canap\u00e9&#8230;..presque un ami de la famille (avec le temps que l&rsquo;on passe dessus)\u2026car oui, rester assis plus de 8 heures par jour n\u2019est pas bon pour la sant\u00e9 mais pourtant, ce sont des millions de personnes (adultes et enfants) rien qu\u2019en France qui sont concern\u00e9es par ce mode de vie.<\/p>\n<p style=\"text-align: justify;\">Un ph\u00e9nom\u00e8ne, souvent d\u00e9crit comme le \u201cMal du si\u00e8cle\u201d, qui a inspir\u00e9 Nerf (Hasbro) pour mettre au point une op\u00e9ration cr\u00e9ative afin de lutter contre cette s\u00e9dentarit\u00e9 grandissante. Le tout avec le sourire. Tr\u00e8s loin du message moralisateur ou inqui\u00e9tant, Nerf a eu l\u2019id\u00e9e de d\u00e9tourner le plus embl\u00e9matique des mobiliers pour surprendre des familles au cours d\u2019une cam\u00e9ra cach\u00e9e amusante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2965 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-1-1.jpg\" alt=\"\" width=\"736\" height=\"491\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-1-1.jpg 736w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-1-1-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 736px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour inciter les enfants \u00e0 bouger plus, la marque a con\u00e7u le premier canap\u00e9 anti-s\u00e9dentarit\u00e9 qui \u00e9jecte litt\u00e9ralement les enfants quand ces derniers passent trop de temps dessus. De quoi donner le sourire aux parents dont le canap\u00e9 semble avoir plus d\u2019impact que leurs paroles\u2026 et aussi \u00e9videmment aux enfants qui vivent une exp\u00e9rience inhabituelle. Finis les \u201cJe n\u2019aime pas courir\u201d, \u201cJ\u2019ai la flemme de faire du sport\u201d\u2026 place \u00e0 l\u2019action !<\/p>\n<p style=\"text-align: justify;\">Et au-del\u00e0 du canap\u00e9 cr\u00e9atif (\u00e9videmment indisponible \u00e0 la vente, inutile de chercher), un message clair : \u201cLutter contre la s\u00e9dentarit\u00e9 est un jeu d\u2019enfant\u201d. Une prise de conscience n\u00e9cessaire pour tout le monde, surtout en cette p\u00e9riode si particuli\u00e8re o\u00f9 nous sommes tous invit\u00e9s \u00e0 rester \u00e0 la maison.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2967 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-7-1.jpg\" alt=\"\" width=\"770\" height=\"527\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-7-1.jpg 770w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-7-1-480x329.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 770px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Car les chiffres parlent d\u2019eux-m\u00eames : <strong>seuls 4 enfants sur 10 atteignent les recommandations des autorit\u00e9s de sant\u00e9 de 60 minutes d\u2019activit\u00e9 physique par jour<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Des chercheurs de l\u2019universit\u00e9 d\u2019Australie-M\u00e9ridionale, men\u00e9s par Grant Tomkinson, ont m\u00eame r\u00e9v\u00e9l\u00e9 qu\u2019en 30 ans, les capacit\u00e9s cardio-vasculaires des enfants d\u2019aujourd\u2019hui sont 15% inf\u00e9rieures \u00e0 celles de leurs parents au m\u00eame \u00e2ge. Bref, bouger chaque jour un peu plus c\u2019est possible\u2026 et c\u2019est m\u00eame tr\u00e8s recommand\u00e9 pour la bonne sant\u00e9 de toute la famille ! Pour plus d\u2019informations, vous pouvez consulter le site de l\u2019op\u00e9ration, disponible en\u00a0<a href=\"http:\/\/nerf-canape.com\/\">Fran\u00e7ais<\/a>\u00a0ou en\u00a0<a href=\"http:\/\/nerf-canape.com\/en\">Anglais<\/a>.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SqyTrk_VmLg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Le canap\u00e9&#8230;..presque un ami de la famille (avec le temps que l&rsquo;on passe dessus)\u2026car oui, rester assis plus de 8 heures par jour n\u2019est pas bon pour la sant\u00e9 mais pourtant, ce sont des millions de personnes (adultes et enfants) rien qu\u2019en France qui sont concern\u00e9es par ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1043,1042,1044,751,1040,1041,91],"class_list":["post-2963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-camera-cachee","tag-canape","tag-enfant","tag-famille","tag-hasbro","tag-nerf","tag-sedentarite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Nerf \u00e0 rude \u00e9preuve - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/12\/les-nerf-a-rude-epreuve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Nerf \u00e0 rude \u00e9preuve - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Le canap\u00e9&#8230;..presque un ami de la famille (avec le temps que l&rsquo;on passe dessus)\u2026car oui, rester assis plus de 8 heures par jour n\u2019est pas bon pour la sant\u00e9 mais pourtant, ce sont des millions de personnes (adultes et enfants) rien qu\u2019en France qui sont concern\u00e9es par ce [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/12\/les-nerf-a-rude-epreuve\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T06:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/nerf-canape-sedentarite-hasbro-4-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/11\\\/12\\\/les-nerf-a-rude-epreuve\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/11\\\/12\\\/les-nerf-a-rude-epreuve\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"Les Nerf \u00e0 rude \u00e9preuve\",\"datePublished\":\"2020-11-12T06:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/11\\\/12\\\/les-nerf-a-rude-epreuve\\\/\"},\"wordCount\":385,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/11\\\/12\\\/les-nerf-a-rude-epreuve\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/nerf-canape-sedentarite-hasbro-4-1.png\",\"keywords\":[\"cam\u00e9ra cach\u00e9e\",\"canap\u00e9\",\"enfant\",\"famille\",\"hasbro\",\"nerf\",\"s\u00e9dentarit\u00e9\"],\"articleSection\":[\"Communication\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/11\\\/12\\\/les-nerf-a-rude-epreuve\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/11\\\/12\\\/les-nerf-a-rude-epreuve\\\/\",\"name\":\"Les Nerf \u00e0 rude \u00e9preuve - 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