{"id":2927,"date":"2020-11-03T08:49:17","date_gmt":"2020-11-03T07:49:17","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2927"},"modified":"2020-11-03T08:49:17","modified_gmt":"2020-11-03T07:49:17","slug":"men-in-progress","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/03\/men-in-progress\/","title":{"rendered":"Men in progress"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes, notamment de genre, imposent aux femmes et aux hommes de r\u00e9pondre aux crit\u00e8res que l\u2019on se fait du r\u00f4le qui leur est attribu\u00e9 dans la soci\u00e9t\u00e9. Le poids de ces st\u00e9r\u00e9otypes aident malheureusement \u00e0 faire perdurer les in\u00e9galit\u00e9s li\u00e9es aux sexes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2928 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-1024x573.png\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-980x548.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/1-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Depuis quelques ann\u00e9es, ces st\u00e9r\u00e9otypes tendent \u00e0 se d\u00e9construire progressivement. \u00c0 mesure que les codes de la soci\u00e9t\u00e9 \u00e9voluent, tout comme ceux qui la composent, les marques changent avec elles, tentant de s\u2019approprier ces bouleversements. C\u2019est notamment le chemin qu\u2019a entrepris Gillette en reprenant son ancien slogan \u00ab\u2009The Best Men Can Be\u2009\u00bb pour un faire un nouveau statement, plus en phase avec les progr\u00e8s de la soci\u00e9t\u00e9, comme lors du mouvement #MeToo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2929 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Dans sa nouvelle campagne, \u00ab\u00a0Men in Progress : on dit qu\u2019un homme\u2026\u00a0\u00bb, Jules capture tous les diktats de la masculinit\u00e9 et du mythe de l\u2019homme moderne pour mieux les d\u00e9construire.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2930 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/3-1024x711.png\" alt=\"\" width=\"1024\" height=\"711\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/3-980x681.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/11\/3-480x333.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 la manette, le jeune duo de r\u00e9alisateurs fran\u00e7ais Julien et Quentin (HAMLET), pour l\u2019agence Air Brussels (r\u00e9seau McCann), insuffle dynamisme, humour et une bonne dose de r\u00e9f\u00e9rences (manga, culture web et Poutineries, meme) dans ce film d\u00e9voil\u00e9 dimanche dernier. Une campagne sous forme de manifeste, et une prise de risque pour la marque peu habitu\u00e9e \u00e0 ces revendications. Avec ce nouveau slogan alli\u00e9 \u00e0 une plateforme de marque du m\u00eame nom, Jules frappe fort et juste.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/aB2V0hKzvwc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes, notamment de genre, imposent aux femmes et aux hommes de r\u00e9pondre aux crit\u00e8res que l\u2019on se fait du r\u00f4le qui leur est attribu\u00e9 dans la soci\u00e9t\u00e9. Le poids de ces st\u00e9r\u00e9otypes aident malheureusement \u00e0 faire perdurer les in\u00e9galit\u00e9s li\u00e9es aux sexes. Depuis quelques ann\u00e9es, ces st\u00e9r\u00e9otypes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[1025,1024,1026,532],"class_list":["post-2927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-changements","tag-jules","tag-societe","tag-stereotype"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Men in progress - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/11\/03\/men-in-progress\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men in progress - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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