{"id":2861,"date":"2020-10-15T06:13:56","date_gmt":"2020-10-15T04:13:56","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2861"},"modified":"2020-10-15T06:13:56","modified_gmt":"2020-10-15T04:13:56","slug":"dacia-vous-met-au-parfum","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/10\/15\/dacia-vous-met-au-parfum\/","title":{"rendered":"Dacia vous met au parfum"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! En 2019, Renault a limit\u00e9 la chute de ses ventes gr\u00e2ce \u00e0 Dacia. La marque \u00ab low cost \u00bb du constructeur, qui f\u00eate ses 15 ans, est devenue \u00abla 3\u00e8me marque du march\u00e9 fran\u00e7ais \u00e0 particuliers\u00bb.<\/p>\n<p style=\"text-align: justify;\">Si ces derniers sont de moins en moins nombreux \u00e0 acheter des voitures neuves, que ce soit pour des raisons \u00e9conomiques (majoritairement) ou \u00e9cologiques (de plus en plus), la Dancia Sandero est rest\u00e9e la voiture la plus vendue aupr\u00e8s des particuliers en 2019. Gr\u00e2ce \u00e0 ses prix parmi les plus bas du march\u00e9, Dacia \u00ab rend le plaisir du neuf accessible \u00bb et entend bien rappeler aux consommateurs l\u2019odeur toute particuli\u00e8re d\u2019une voiture neuve.<\/p>\n<p style=\"text-align: justify;\">Pour incarner ce message, en plus de deux\u00a0pastilles\u00a0visibles sur les \u00e9crans, la plateforme Voil\u00e0, qui r\u00e9unit les \u00e9quipes marketing du groupe Renault, Omnicom Media Group et Publicis (Publicis Conseil\u00a0ici), a collabor\u00e9 avec Prisma M\u00e9dia pour concevoir une page de publicit\u00e9 inspir\u00e9e de celles des parfumeurs, explique le communiqu\u00e9 de Dacia.<\/p>\n<p style=\"text-align: justify;\">Sur cette page, \u00e0 retrouver dans le num\u00e9ro de Voici du 9 octobre, les lecteurs ont pu tester un \u00ab\u00e9chantillon impr\u00e9gn\u00e9 de parfum \u00e9voquant la v\u00e9ritable odeur du neuf\u00bb&#8230;pas mal non ?<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2863 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/10\/publicisconseil-dacia-odeur-neuf-800x1097-1-747x1024.jpg\" alt=\"\" width=\"747\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/10\/publicisconseil-dacia-odeur-neuf-800x1097-1-747x1024.jpg 747w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/10\/publicisconseil-dacia-odeur-neuf-800x1097-1-480x658.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 747px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! En 2019, Renault a limit\u00e9 la chute de ses ventes gr\u00e2ce \u00e0 Dacia. La marque \u00ab low cost \u00bb du constructeur, qui f\u00eate ses 15 ans, est devenue \u00abla 3\u00e8me marque du march\u00e9 fran\u00e7ais \u00e0 particuliers\u00bb. Si ces derniers sont de moins en moins nombreux \u00e0 acheter des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[997,999,1000,998,187],"class_list":["post-2861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-dacia","tag-echantillon","tag-neuf","tag-odeur","tag-renault"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dacia vous met au parfum - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/10\/15\/dacia-vous-met-au-parfum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dacia vous met au parfum - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! En 2019, Renault a limit\u00e9 la chute de ses ventes gr\u00e2ce \u00e0 Dacia. La marque \u00ab low cost \u00bb du constructeur, qui f\u00eate ses 15 ans, est devenue \u00abla 3\u00e8me marque du march\u00e9 fran\u00e7ais \u00e0 particuliers\u00bb. 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