{"id":2788,"date":"2020-09-29T06:29:46","date_gmt":"2020-09-29T04:29:46","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2788"},"modified":"2020-09-30T06:28:46","modified_gmt":"2020-09-30T04:28:46","slug":"lets-take-a-trip","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/29\/lets-take-a-trip\/","title":{"rendered":"Let&rsquo;s take a trip !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La table basse du salon qui se transforme en d\u00e9capotable, les draps et rideaux en une montagne \u00e0 gravir et le balai en plongeoir de piscine o\u00f9 barboter. Enferm\u00e9 chez soi, sans possibilit\u00e9 de voyager et notre int\u00e9rieur peut vite se transformer en salle d\u2019attente de destinations r\u00eav\u00e9es.<\/p>\n<p style=\"text-align: justify;\">La plateforme de r\u00e9servation h\u00f4teli\u00e8re en ligne durement touch\u00e9e par la crise li\u00e9e \u00e0 la pand\u00e9mie de Covid-19 entend redonner le go\u00fbt du voyage aux nombreuses personnes r\u00eavant d\u2019\u00e9vasion \u2014 tout en relan\u00e7ant, si possible, les activit\u00e9s du secteur \u2014 avec sa nouvelle campagne : \u00ab\u2009Let\u2019s take a trip\u2009\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2790 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/1-3-1024x559.png\" alt=\"\" width=\"1024\" height=\"559\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/1-3-980x535.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/1-3-480x262.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c0 cette fin, la marque, accompagn\u00e9e de l\u2019agence Team One, a con\u00e7u un film en stop motion que ne renierait pas Michel Gondry. Un couple confin\u00e9 chez lui utilise les \u00e9l\u00e9ments du d\u00e9cor pour s\u2019offrir un moment d\u2019\u00e9vasion et imaginer un tas de sayn\u00e8tes propices aux vacances jusqu\u2019au room service de l\u2019h\u00f4tel. Pour Expedia, l\u2019accompagnement de ses futurs voyageurs commence bien avant qu\u2019ils ne r\u00e9servent leur voyage \u2014 au moment o\u00f9 ils commencent \u00e0 r\u00eaver leur voyage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2791 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/2-3-1024x578.png\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/2-3-980x553.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/2-3-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Diffus\u00e9e le 14 septembre dernier, la vid\u00e9o comptabilise aujourd\u2019hui plus de 4 millions de vues sur YouTube. Est-ce le stop motion ou la frustration de ne pouvoir s\u2019\u00e9vader qui affole les compteurs\u2009? La campagne capture parfaitement ce d\u00e9sir d\u2019ailleurs qui tenaille le jeune couple et le stop motion retranscrit l\u2019\u00e9merveillement suscit\u00e9 par l\u2019exploration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2792 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/3-3-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/3-3-980x549.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/3-3-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Quant au r\u00e9alisateur du stop motion, Victor Haegelin (studio de production Wizz), il a \u00e9t\u00e9 d\u00e9busqu\u00e9 et recrut\u00e9 via les m\u00e9dias sociaux, et a travaill\u00e9 sur le film depuis la France pendant que Team One supervisait le projet entre Londres et Los Angeles. Le spot t\u00e9l\u00e9 est diffus\u00e9 aux \u00c9tats-Unis, au Canada et au Royaume-Uni, et est \u00e9galement d\u00e9ploy\u00e9 en ligne sous diff\u00e9rents formats.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IoWZrI8tZWg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La table basse du salon qui se transforme en d\u00e9capotable, les draps et rideaux en une montagne \u00e0 gravir et le balai en plongeoir de piscine o\u00f9 barboter. Enferm\u00e9 chez soi, sans possibilit\u00e9 de voyager et notre int\u00e9rieur peut vite se transformer en salle d\u2019attente de destinations r\u00eav\u00e9es. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[565,972,970,973,974,971],"class_list":["post-2788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-covid-19","tag-expedia","tag-lets-take-a-trip","tag-reve","tag-victor-haegelin","tag-voyages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s take a trip ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/29\/lets-take-a-trip\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let&#039;s take a trip ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La table basse du salon qui se transforme en d\u00e9capotable, les draps et rideaux en une montagne \u00e0 gravir et le balai en plongeoir de piscine o\u00f9 barboter. Enferm\u00e9 chez soi, sans possibilit\u00e9 de voyager et notre int\u00e9rieur peut vite se transformer en salle d\u2019attente de destinations r\u00eav\u00e9es. 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