{"id":2780,"date":"2020-09-25T06:12:03","date_gmt":"2020-09-25T04:12:03","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2780"},"modified":"2020-09-25T06:12:03","modified_gmt":"2020-09-25T04:12:03","slug":"a-croquer","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/25\/a-croquer\/","title":{"rendered":"A croquer"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Voil\u00e0 une id\u00e9e originale pour tous ceux qui s\u2019int\u00e9ressent \u00e0 la communication outdoor et notamment aux panneaux d\u2019affichage. Hier, McDonald\u2019s a d\u00e9voil\u00e9 des installations publicitaires litt\u00e9ralement croqu\u00e9es pour promouvoir ses produits. C\u2019est l\u2019agence TBWA\\Paris qui est derri\u00e8re ces panneaux insolites, dispos\u00e9s au nombre de 3 dans les rues de Paris. Ils repr\u00e9sentent tour \u00e0 tour un cheeseburger\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2782 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-12.jpg\" alt=\"\" width=\"540\" height=\"540\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-12.jpg 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-12-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">des frites&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2783 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-122.jpg\" alt=\"\" width=\"540\" height=\"540\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-122.jpg 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-122-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">et un big mac sans n\u2019indiquer aucun logo comme le fait habituellement McDo depuis maintenant plusieurs ann\u00e9es avec sa campagne \u201cNo logo\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2784 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-123.jpg\" alt=\"\" width=\"540\" height=\"540\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-123.jpg 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/mcdonald-panneaux-croques-123-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Des panneaux forg\u00e9s avec une technique de chaudronnerie traditionnelle pour lier le message marketing avec la confection artisanale et artistique. \u00c7a ne plaira sans doute pas aux d\u00e9tracteurs de la marque, mais pour le coup c\u2019est plut\u00f4t cr\u00e9atif et original. Simple et efficace non ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Voil\u00e0 une id\u00e9e originale pour tous ceux qui s\u2019int\u00e9ressent \u00e0 la communication outdoor et notamment aux panneaux d\u2019affichage. Hier, McDonald\u2019s a d\u00e9voil\u00e9 des installations publicitaires litt\u00e9ralement croqu\u00e9es pour promouvoir ses produits. C\u2019est l\u2019agence TBWA\\Paris qui est derri\u00e8re ces panneaux insolites, dispos\u00e9s au nombre de 3 dans les rues [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[155,969,119,968,19],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-affichage","tag-affichage-croque","tag-mcdonalds","tag-nologo","tag-outdoor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A croquer - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/25\/a-croquer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A croquer - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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