{"id":2762,"date":"2020-09-22T06:26:01","date_gmt":"2020-09-22T04:26:01","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2762"},"modified":"2020-09-22T06:26:01","modified_gmt":"2020-09-22T04:26:01","slug":"ikea-se-met-au-yoga","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/22\/ikea-se-met-au-yoga\/","title":{"rendered":"IKEA se met au Yoga"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Chaque personne qui suit un tant soit peu les mondes de la communication et de la publicit\u00e9 le sait, la marque IKEA est tr\u00e8s souvent cr\u00e9ative dans sa communication car il faut le savoir et le comprendre : IKEA aime communiquer de mani\u00e8re insolite. Pour vous donner quelques id\u00e9es r\u00e9centes : la marque a notamment d\u00e9tourn\u00e9 le nom de ses meubles pour le confinement ou encore propos\u00e9 des id\u00e9es afin que les enfants d\u00e9tournent son mobilier en cabanes.<\/p>\n<p style=\"text-align: justify;\">Mais la derni\u00e8re op\u00e9ration insolite du g\u00e9ant su\u00e9dois s\u2019est d\u00e9roul\u00e9e en Australie, o\u00f9 l\u2019agence cr\u00e9ative CHE Proximity a produit une vid\u00e9o \u00e9tonnante qui cible les adultes \u00e0 la recherche d\u2019un peu de s\u00e9r\u00e9nit\u00e9. IKEA a en effet d\u00e9voil\u00e9 une vid\u00e9o de yoga pour vous aider \u00e0 apprendre les poses c\u00e9l\u00e8bres, \u00e0 la diff\u00e9rence qu\u2019ici les mouvements de yoga sont associ\u00e9s \u00e0 des produits.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2767 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-4.png\" alt=\"\" width=\"540\" height=\"304\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-4.png 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2766\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-2.png\" alt=\"\" width=\"540\" height=\"302\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-2.png 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-2-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Chaque position du mod\u00e8le ressemble donc \u00e0 un produit commercialis\u00e9 par la marque, permettant ainsi d\u2019y associer malignement son nom et son prix.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2765 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-1.png\" alt=\"\" width=\"540\" height=\"304\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-1.png 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2764 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-.png\" alt=\"\" width=\"540\" height=\"304\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits-.png 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/ikea-yoga-produits--480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p>Efficace non ? Transformer un cours de yoga en publicit\u00e9 vivante para\u00eet assez paradoxal, mais le plus amusant c\u2019est que le r\u00e9sultat fonctionne plut\u00f4t bien. Quand yoga et marketing font bon m\u00e9nage !<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6wkFnRNJeJM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Chaque personne qui suit un tant soit peu les mondes de la communication et de la publicit\u00e9 le sait, la marque IKEA est tr\u00e8s souvent cr\u00e9ative dans sa communication car il faut le savoir et le comprendre : IKEA aime communiquer de mani\u00e8re insolite. Pour vous donner quelques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[449,527,963,964,965,962],"class_list":["post-2762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-australie","tag-ikea","tag-positions","tag-produits","tag-ressemblance","tag-yoga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA se met au Yoga - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/22\/ikea-se-met-au-yoga\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA se met au Yoga - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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