{"id":2711,"date":"2020-09-11T06:19:22","date_gmt":"2020-09-11T04:19:22","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2711"},"modified":"2020-09-11T06:19:22","modified_gmt":"2020-09-11T04:19:22","slug":"ne-passez-pas-a-cote","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/11\/ne-passez-pas-a-cote\/","title":{"rendered":"Ne passez pas \u00e0 c\u00f4t\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Jusqu\u2019au 7 octobre, le grand public d\u00e9couvrira sur le web et les r\u00e9seaux sociaux le nouveau film \u201cNe passez pas \u00e0 c\u00f4t\u00e9\u201d, tout aussi original et d\u00e9cal\u00e9 que la campagne d\u2019affichage a qui elle fait echo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2716 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/3-1-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/3-1-980x490.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/3-1-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Dans ce film de 45 secondes, on retrouve le m\u00eame \u00e9tat d\u2019esprit que sur le premier volet de la campagne : des petites sc\u00e8nes de voitures prises dans de terribles bouchons.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2715 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/2-1-1024x495.png\" alt=\"\" width=\"1024\" height=\"495\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/2-1-980x473.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/2-1-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u00c9videmment, OuiGo vient se placer en temps qu\u2019alternative fiable et efficace aux enfers des autoroutes bouch\u00e9es.\u00a0La marque continue ainsi de d\u00e9fier son premier concurrent : la route.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2714 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/1-1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/1-1-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/1-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une op\u00e9ration de communication qui vient surtout mettre en avant le lancement de la nouvelle offre OuiGo : Paris Centre &gt; Lyon Centre \u00e0 partir de 16\u20ac.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2718 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/5-1-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/5-1-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/5-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Alors que les Fran\u00e7ais perdent en moyenne 23 heures chaque ann\u00e9e dans les bouchons, le film OuiGo s\u2019appuie sur ce moment universel que tous les automobilistes ont connu un jour : la frustration d\u2019\u00eatre coinc\u00e9s dans les bouchons, fatigu\u00e9s et impuissants.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/aOocue7hbRw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Jusqu\u2019au 7 octobre, le grand public d\u00e9couvrira sur le web et les r\u00e9seaux sociaux le nouveau film \u201cNe passez pas \u00e0 c\u00f4t\u00e9\u201d, tout aussi original et d\u00e9cal\u00e9 que la campagne d\u2019affichage a qui elle fait echo. Dans ce film de 45 secondes, on retrouve le m\u00eame \u00e9tat d\u2019esprit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[949,919,950,951,918,952],"class_list":["post-2711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-conduite","tag-embouteillages","tag-enfer","tag-liberte","tag-ouigo","tag-voitures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ne passez pas \u00e0 c\u00f4t\u00e9 - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/11\/ne-passez-pas-a-cote\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne passez pas \u00e0 c\u00f4t\u00e9 - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Jusqu\u2019au 7 octobre, le grand public d\u00e9couvrira sur le web et les r\u00e9seaux sociaux le nouveau film \u201cNe passez pas \u00e0 c\u00f4t\u00e9\u201d, tout aussi original et d\u00e9cal\u00e9 que la campagne d\u2019affichage a qui elle fait echo. 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