{"id":2639,"date":"2020-09-02T09:33:15","date_gmt":"2020-09-02T07:33:15","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2639"},"modified":"2020-09-02T09:33:15","modified_gmt":"2020-09-02T07:33:15","slug":"uber-met-un-frein-au-racisme","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/02\/uber-met-un-frein-au-racisme\/","title":{"rendered":"Uber met un frein au racisme"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! \u201cIf you tolerate racisme, delete Uber\u201d. Afin de c\u00e9l\u00e9brer le 57\u00e8me anniversaire du c\u00e9l\u00e8bre speech \u201cI Have A Dream\u201d de Martin Luther King, le service de VTC, Uber, a orchestr\u00e9 tout un dispositif de communication sur sa plateforme et en outdoor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2647\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/023082013182502000000mlk-592x296-1522828866.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/023082013182502000000mlk-592x296-1522828866.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/023082013182502000000mlk-592x296-1522828866-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019objectif pour la marque est simple : permettre \u00e0 tout le monde, et notamment aux personnes noires, de pouvoir se d\u00e9placer sans avoir peur. Une triste r\u00e9alit\u00e9 pour laquelle il est encore n\u00e9cessaire de se battre en 2020. Ainsi, Uber et l\u2019agence Wieden+Kennedy ont affich\u00e9 dans 13 grandes villes des \u00c9tats-Unis ce billboard tr\u00e8s \u00e9quivoque. La marque ne prend pas de pincettes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2641\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/delete-uber-racism-ooh-PAGE-2020-800x400-1.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/delete-uber-racism-ooh-PAGE-2020-800x400-1.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/delete-uber-racism-ooh-PAGE-2020-800x400-1-480x240.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">En m\u00eame temps, faut il en prendre pour communiquer sur le racisme ? Il n\u2019y a pas de d\u00e9bat et la prise de position est tout \u00e0 fait logique. En parall\u00e8le, la marque a \u00e9galement envoy\u00e9 une newsletter et diffus\u00e9e des messages de pr\u00e9ventions directement sur son application, \u00e0 destination des utilisateurs et des conducteurs. Un moyen pour la marque de se positionner sur les valeurs qu\u2019elle d\u00e9fend. Il faut \u00e9galement comprendre que la question du racisme passe par tous les aspects de la soci\u00e9t\u00e9, et que les marques ont elles aussi un r\u00f4le \u00e0 jouer dans ce combat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2642\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/merlin_176360781_e1ee4e26-f473-42dc-81cb-1e46039d915d-articleLarge.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/merlin_176360781_e1ee4e26-f473-42dc-81cb-1e46039d915d-articleLarge.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/09\/merlin_176360781_e1ee4e26-f473-42dc-81cb-1e46039d915d-articleLarge-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u201cIl s\u2019agit plus d\u2019activisme que de publicit\u00e9. C\u2019est une position ferme contre le racisme\u201d, a d\u00e9clar\u00e9 Thomas Ranese, vice-pr\u00e9sident du marketing mondial chez Uber.\u00a0\u201cC\u2019est pourquoi nous sommes partenaire de la \u201cMarch On Washington\u201d de cette ann\u00e9e. Chacun a le droit de marcher et de se d\u00e9placer librement. Et nous voulons rappeler aux gens lorsqu\u2019ils utilisent Uber, que ce soit pour rouler ou conduire, qu\u2019ils s\u2019engagent \u00e0 respecter les r\u00e8gles de notre communaut\u00e9, qui ne tol\u00e8rent aucun racisme.\u201d<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! \u201cIf you tolerate racisme, delete Uber\u201d. Afin de c\u00e9l\u00e9brer le 57\u00e8me anniversaire du c\u00e9l\u00e8bre speech \u201cI Have A Dream\u201d de Martin Luther King, le service de VTC, Uber, a orchestr\u00e9 tout un dispositif de communication sur sa plateforme et en outdoor. L\u2019objectif pour la marque est simple : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[927,928,926,19,778,925,619],"class_list":["post-2639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-billboard","tag-i-have-a-dream","tag-martin-luther-king","tag-outdoor","tag-racisme","tag-uber","tag-vtc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber met un frein au racisme - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/09\/02\/uber-met-un-frein-au-racisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber met un frein au racisme - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! \u201cIf you tolerate racisme, delete Uber\u201d. 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