{"id":2616,"date":"2020-07-31T04:51:34","date_gmt":"2020-07-31T02:51:34","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2616"},"modified":"2020-07-31T04:51:34","modified_gmt":"2020-07-31T02:51:34","slug":"ca-va-mes-petits-poulets","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/07\/31\/ca-va-mes-petits-poulets\/","title":{"rendered":"\u00c7a va mes petits poulets ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Si les grandes entreprises ont l\u2019habitude d\u2019avoir des d\u00e9tracteurs, certaines claques font plus mal que d\u2019autres. Et la derni\u00e8re d\u00e9clench\u00e9e par l\u2019association L214 a clairement d\u00fb donner des sueurs froides aux \u00e9quipes marketing de chez LIDL : il y a 10 jours, l\u2019association de d\u00e9fense des animaux L214 a lanc\u00e9 une campagne pour d\u00e9noncer les conditions d\u2019\u00e9levage et d\u2019abattage des poulets que commercialise la marque.<\/p>\n<p style=\"text-align: justify;\">Cette fois-ci, oubliez les traditionnelles vid\u00e9os insoutenables dans les abattoirs tourn\u00e9es en cam\u00e9ras cach\u00e9es : place \u00e0 la cr\u00e9ativit\u00e9. L214 a en effet d\u00e9tourn\u00e9 la saga publicitaire de LIDL \u201cOn est mal patron\u201d avec beaucoup de talent.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g6PmP8gLYfs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Quand, dans la publicit\u00e9 originale, le personnage principal p\u00e9n\u00e8tre chez LIDL pour rapporter les prix bas \u00e0 son patron, dans la parodie sa mission est un peu&#8230;\u00a0\u00bbdiff\u00e9rente.\u00a0\u00bb&#8230;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oIbaLk7hIGM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Mais L214 ne s\u2019est pas arr\u00eat\u00e9e l\u00e0. L\u2019association s\u2019est \u00e9galement attaqu\u00e9e aux publicit\u00e9s de produits de bricolage de la marque Parkside de LIDL. M\u00eame humour noir \u00e0 travers 3 publicit\u00e9s pour promouvoir Chicken Nightmare, une fausse marque qui semble commercialiser des accessoires pour les abattoirs.\u00a0Voir les 3 vid\u00e9os ci-dessous.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nX5-eD4hC8w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_o6FxYIKVrg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a24szx7afaQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">L\u2019objectif de l\u2019association L214 avec cette campagne d\u00e9cal\u00e9e est de motiver LIDL \u00e0 am\u00e9liorer les conditions d\u2019\u00e9levage et d\u2019abattage des poulets ainsi qu\u2019\u00e0 int\u00e9grer une part minimale d\u2019\u00e9levage en plein air \u00e0 ses approvisionnements. Vous pouvez rejoindre la p\u00e9tition de LIDL en vous rendant sur <a href=\"https:\/\/www.l214.com\/stop-cruaute\/lidl\/\">lidl.stopcruaute.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Si les grandes entreprises ont l\u2019habitude d\u2019avoir des d\u00e9tracteurs, certaines claques font plus mal que d\u2019autres. Et la derni\u00e8re d\u00e9clench\u00e9e par l\u2019association L214 a clairement d\u00fb donner des sueurs froides aux \u00e9quipes marketing de chez LIDL : il y a 10 jours, l\u2019association de d\u00e9fense des animaux L214 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c7a va mes petits poulets ? - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/07\/31\/ca-va-mes-petits-poulets\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7a va mes petits poulets ? - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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