{"id":26,"date":"2018-07-12T14:24:34","date_gmt":"2018-07-12T12:24:34","guid":{"rendered":"http:\/\/demo.deliciousthemes.com\/patti\/?p=26"},"modified":"2019-04-08T06:53:15","modified_gmt":"2019-04-08T04:53:15","slug":"femme-femme-femme","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2018\/07\/12\/femme-femme-femme\/","title":{"rendered":"Femme, Femme, Femme"},"content":{"rendered":"<p>ooooOOOOOOOOLA que tal ! Ca y est : vacances ? Ah\u2026pas encore ? Patience\u2026. Aujourd\u2019hui, int\u00e9ressons-nous \u00e0 la marque de d\u00e9odorant am\u00e9ricaine\u00a0Old Spice\u00a0est mondialement connue pour ses campagnes absurdes mettant en sc\u00e8ne\u00a0en sc\u00e8ne des hommes aussi virils que dr\u00f4les&#8230;<\/p>\n<p><!--more--><\/p>\n<p>Wieden+Kennedy\u00a0a n\u00e9anmoins radicalement chang\u00e9 de direction pour la nouvelle campagne t\u00e9l\u00e9vis\u00e9e de la marque.<\/p>\n<blockquote><p>Avec 3 films, les spectateurs y d\u00e9couvrent des personnages f\u00e9minins tirant des hommes de situations d\u00e9sesp\u00e9r\u00e9es en les invitant \u00e0 utiliser les produits Old Spice.<\/p><\/blockquote>\n<p>Ils \u00e9chappent ainsi \u00e0 un crash d\u2019avion, aux glaces de l\u2019Himalaya ou encore \u00e0 une ind\u00e9cision chronique. La nouvelle signature de la marque \u00ab\u00a0She nose best\u00a0\u00bb vient encore renforcer cette id\u00e9e de l\u2019importance des femmes pour Old Spice.<\/p>\n<p>Cette id\u00e9e \u00e9tait d\u00e9j\u00e0 pr\u00e9sente dans\u00a0la campagne en 2010. Le Old Spice Guy s\u2019adressait alors aux t\u00e9l\u00e9spectatrices. La marque va ici bien plus loin en en faisant les h\u00e9ro\u00efnes de ses spots. L\u2019humour absurde qui a fait la gloire de la marque est toujours omnipr\u00e9sent et efficace. Ce changement d\u2019axe de communication sera-t-il un one shot ou quelque chose de durable ? R\u00e9ponse dans les prochains mois. L\u2019attente va \u00eatre longue, \u00e7a, je vous le dit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ooooOOOOOOOOLA que tal ! Ca y est : vacances ? Ah\u2026pas encore ? Patience\u2026. Aujourd\u2019hui, int\u00e9ressons-nous \u00e0 la marque de d\u00e9odorant am\u00e9ricaine\u00a0Old Spice\u00a0est mondialement connue pour ses campagnes absurdes mettant en sc\u00e8ne\u00a0en sc\u00e8ne des hommes aussi virils que dr\u00f4les&#8230;<\/p>\n","protected":false},"author":2,"featured_media":231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[42,44,45,43],"class_list":["post-26","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-tv","tag-decale","tag-deodorant","tag-femme","tag-old-spice","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Femme, Femme, Femme - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2018\/07\/12\/femme-femme-femme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Femme, Femme, Femme - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"ooooOOOOOOOOLA que tal ! 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