{"id":2594,"date":"2020-07-21T08:26:49","date_gmt":"2020-07-21T06:26:49","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2594"},"modified":"2020-07-21T08:26:49","modified_gmt":"2020-07-21T06:26:49","slug":"il-faut-que-ca-marque","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/07\/21\/il-faut-que-ca-marque\/","title":{"rendered":"Il faut que \u00e7a marque !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! De nombreuses marques, comme BMW, ont d\u00e9j\u00e0 saut\u00e9 le pas en optant pour une identit\u00e9 plus simple, minimaliste, transparente. Quel est l\u2019objectif me demanderez-vous ? Mieux s\u2019inclure dans les lectures digitales et faciliter la transmission de l\u2019information, en d\u00e9pit d\u2019une identit\u00e9 forte. Cette semaine, c\u2019est Nissan qui nous confirme \u00e0 son tour cette tendance avec un nouveau logo simplifi\u00e9 et l\u00e9ger.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2596 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/nissan-logo-de\u0301clinaisons.jpg\" alt=\"\" width=\"800\" height=\"399\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/nissan-logo-de\u0301clinaisons.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/nissan-logo-de\u0301clinaisons-300x150.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/nissan-logo-de\u0301clinaisons-768x383.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/nissan-logo-de\u0301clinaisons-480x239.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\">Pour le constructeur nippon, c\u2019est un bon moyen de montrer son int\u00e9r\u00eat croissant pour l\u2019\u00e9lectrique et le monde du num\u00e9rique. En effet, avec un logo plus actuel et aux formes strictes, la marque inclut bien plus facilement cette id\u00e9e de modernit\u00e9 dans sa nouvelle identit\u00e9. Sa conception aura pris 3 ans de r\u00e9flexion aux \u00e9quipes pour obtenir ce r\u00e9sultat tr\u00e8s \u201cflat design\u201d. La dur\u00e9e de conception, qui peut sembler \u00e9norme pour certains, est justifi\u00e9e par le fait qu\u2019un changement de logo pour une entreprise de cette envergure n\u2019est pas aussi simple.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7LgdE4j_XJw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En effet, il faut que la lecture soit \u00e9vidente sur la totalit\u00e9 des supports, en r\u00e9pondant aussi aux nouvelles probl\u00e9matiques li\u00e9es au secteur automobile \u00e9lectrique : Nissan souhaite que le nouveau logo puisse s\u2019allumer sur ses nouvelles voitures. Une nouvelle identit\u00e9 qui conserve le c\u00e9l\u00e8bre cercle de Nissan tout en changeant de typographie et d\u2019aspect g\u00e9n\u00e9ral. On pourra cependant remarquer qu\u2019en lissant son logo, Nissan rend \u00e9galement sa marque moins propri\u00e9taire et surf simplement sur une tendance graphique d\u2019uniformisation des lectures. On perd donc un peu en personnalit\u00e9, mais on gagne en modernit\u00e9 et en cr\u00e9dibilit\u00e9 dans le secteur \u00e9lectrique et num\u00e9rique.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! De nombreuses marques, comme BMW, ont d\u00e9j\u00e0 saut\u00e9 le pas en optant pour une identit\u00e9 plus simple, minimaliste, transparente. Quel est l\u2019objectif me demanderez-vous ? Mieux s\u2019inclure dans les lectures digitales et faciliter la transmission de l\u2019information, en d\u00e9pit d\u2019une identit\u00e9 forte. Cette semaine, c\u2019est Nissan qui nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[910,909,290,594,912,911],"class_list":["post-2594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-changement","tag-charte-graphique","tag-logo","tag-nissan","tag-typographie","tag-valeurs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il faut que \u00e7a marque ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/07\/21\/il-faut-que-ca-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il faut que \u00e7a marque ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! De nombreuses marques, comme BMW, ont d\u00e9j\u00e0 saut\u00e9 le pas en optant pour une identit\u00e9 plus simple, minimaliste, transparente. Quel est l\u2019objectif me demanderez-vous ? Mieux s\u2019inclure dans les lectures digitales et faciliter la transmission de l\u2019information, en d\u00e9pit d\u2019une identit\u00e9 forte. 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