{"id":2562,"date":"2020-07-15T08:10:10","date_gmt":"2020-07-15T06:10:10","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2562"},"modified":"2020-07-15T08:10:10","modified_gmt":"2020-07-15T06:10:10","slug":"un-bon-pitch","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/07\/15\/un-bon-pitch\/","title":{"rendered":"Un bon pitch"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Apr\u00e8s le succ\u00e8s de Pitch Chocobarre (plus 110 millions de paquets individuels par an) destin\u00e9s aux grands enfants, Brioche Pasquier, leader de la boulangerie industrielle, lance sous sa marque, une nouvelle innovation produits, les beignets ! Tout ronds, tout gourmands, ils s\u2019imposent comme la solution anti-creux pour une cible qui a toujours les crocs: les ados.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2567 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/Sans-titre-574x1024.png\" alt=\"\" width=\"574\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/Sans-titre-574x1024.png 574w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/Sans-titre-480x856.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 574px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Accompagn\u00e9e par l&rsquo;agence Les Gros Mots, Brioche Pasquier lance pour l\u2019occasion une campagne d\u2019affichage digitale dans les 4 coins de la France depuis le 1er juillet dans les centres commerciaux et en street. Plus de 4000 \u00e9crans avec une diffusion programmatique pour capter les ados aux bons endroits, aux bons moments les mercredis, vendredis et samedis. Pr\u00e8s de 20 millions d\u2019impressions sont attendues.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2566 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/les_gros_mots_jai_un_pote_dans_la_com.jpg\" alt=\"\" width=\"768\" height=\"402\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/les_gros_mots_jai_un_pote_dans_la_com.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/07\/les_gros_mots_jai_un_pote_dans_la_com-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 768px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La cr\u00e9ation mise \u00e0 fond sur le langage et l\u2019ambivalence de cette g\u00e9n\u00e9ration qui n\u2019a surtout pas envie qu\u2019on lui parle comme \u00e0 papa et \u00e0 maman : Toujours \u00e0 fond, jamais la flemme, toujours pos\u00e9, jamais \u00e0 plat !\u00a0 Le tout mis en sc\u00e8ne par un jeu de typo dynamique et graphique volontairement difficile \u00e0 lire pour les plus de 20 ans !<\/p>\n<p style=\"text-align: justify;\">Cette campagne est renforc\u00e9e par un volet brand content sur les r\u00e9seaux sociaux en partenariat avec Vertical Station (Minute Buzz).<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_WHFIvAk1DE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Apr\u00e8s le succ\u00e8s de Pitch Chocobarre (plus 110 millions de paquets individuels par an) destin\u00e9s aux grands enfants, Brioche Pasquier, leader de la boulangerie industrielle, lance sous sa marque, une nouvelle innovation produits, les beignets ! Tout ronds, tout gourmands, ils s\u2019imposent comme la solution anti-creux pour une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[900,897,898,899,901],"class_list":["post-2562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-beignets","tag-brioche","tag-pasquier","tag-pitch","tag-solution-anti-creux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un bon pitch - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/07\/15\/un-bon-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un bon pitch - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Apr\u00e8s le succ\u00e8s de Pitch Chocobarre (plus 110 millions de paquets individuels par an) destin\u00e9s aux grands enfants, Brioche Pasquier, leader de la boulangerie industrielle, lance sous sa marque, une nouvelle innovation produits, les beignets ! 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