{"id":2428,"date":"2020-06-30T08:02:41","date_gmt":"2020-06-30T06:02:41","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2428"},"modified":"2020-06-30T08:02:41","modified_gmt":"2020-06-30T06:02:41","slug":"on-sen-lave-les-mains","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/30\/on-sen-lave-les-mains\/","title":{"rendered":"On s&rsquo;en lave les mains"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Se laver les mains r\u00e9guli\u00e8rement est la premi\u00e8re barri\u00e8re efficace pour lutter contre les risques de maladie. \u00c7a peut para\u00eetre \u00e9vident, mais on a parfois l\u2019impression que l\u2019\u00e9pid\u00e9mie de Covid-19 a fait prendre conscience de l\u2019importance de se laver les mains, ou dans tous les cas de se les laver avec un certain protocole et pas juste les passer sous l\u2019eau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2429 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/1-9-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/1-9-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/1-9-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><br \/>\nUn geste du quotidien tr\u00e8s important qui a donn\u00e9 des id\u00e9es \u00e0 l\u2019application m\u00e9dicale su\u00e9doise Medpeople. Accompagn\u00e9e par l\u2019agence Le Bureau, cette derni\u00e8re a d\u00e9voil\u00e9 une id\u00e9e de communication originale en achetant une page de pub dans un journal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2431 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-8-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-8-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-8-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2432 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-7-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-7-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-7-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Rien de bien fou jusque l\u00e0, sauf que cette page de pub transparente est en r\u00e9alit\u00e9 constitu\u00e9e de savon. L\u2019occasion de d\u00e9couvrir Medpeople et un petit tutoriel pour se laver les mains, avant d\u2019arracher un bout de la page pour passer \u00e0 l\u2019action.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2433 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-5-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-5-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2434 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/6-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/6-980x551.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/6-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Une id\u00e9e cr\u00e9ative pour une publicit\u00e9 qui, m\u00eame si elle passe relativement inaper\u00e7ue au premier abord, offre une exp\u00e9rience amusante. Et puis, c\u2019est assez malin car la publicit\u00e9 rend un r\u00e9el service, qui est en parfaite relation avec son sujet. Simple et efficace non ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Se laver les mains r\u00e9guli\u00e8rement est la premi\u00e8re barri\u00e8re efficace pour lutter contre les risques de maladie. \u00c7a peut para\u00eetre \u00e9vident, mais on a parfois l\u2019impression que l\u2019\u00e9pid\u00e9mie de Covid-19 a fait prendre conscience de l\u2019importance de se laver les mains, ou dans tous les cas de se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[565,854,622,852,851,853],"class_list":["post-2428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-covid-19","tag-journal","tag-lavage-de-mains","tag-le-bureau","tag-medpeople","tag-savons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On s&#039;en lave les mains - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/30\/on-sen-lave-les-mains\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On s&#039;en lave les mains - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Se laver les mains r\u00e9guli\u00e8rement est la premi\u00e8re barri\u00e8re efficace pour lutter contre les risques de maladie. \u00c7a peut para\u00eetre \u00e9vident, mais on a parfois l\u2019impression que l\u2019\u00e9pid\u00e9mie de Covid-19 a fait prendre conscience de l\u2019importance de se laver les mains, ou dans tous les cas de se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/30\/on-sen-lave-les-mains\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T06:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vignette-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/06\\\/30\\\/on-sen-lave-les-mains\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/06\\\/30\\\/on-sen-lave-les-mains\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"On s&rsquo;en lave les mains\",\"datePublished\":\"2020-06-30T06:02:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/06\\\/30\\\/on-sen-lave-les-mains\\\/\"},\"wordCount\":229,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/06\\\/30\\\/on-sen-lave-les-mains\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/vignette-2.png\",\"keywords\":[\"Covid-19\",\"journal\",\"lavage de mains\",\"Le Bureau\",\"Medpeople\",\"savons\"],\"articleSection\":[\"Communication\",\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/06\\\/30\\\/on-sen-lave-les-mains\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/06\\\/30\\\/on-sen-lave-les-mains\\\/\",\"name\":\"On s'en lave les mains - 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