{"id":2311,"date":"2020-06-17T08:15:40","date_gmt":"2020-06-17T06:15:40","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2311"},"modified":"2020-06-17T08:15:40","modified_gmt":"2020-06-17T06:15:40","slug":"revenez-comme-vous-etes","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/17\/revenez-comme-vous-etes\/","title":{"rendered":"Revenez comme vous \u00eates"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Vous le savez, la p\u00e9riode de crise de Covid-19 n\u2019a pas \u00e9t\u00e9 sans difficult\u00e9 pour le secteur de la restauration, et bien que certaines enseignes fast food aient rapidement relanc\u00e9 leurs drives en avance, les int\u00e9rieurs rouvrent quant \u00e0 eux petit \u00e0 petit.<\/p>\n<p style=\"text-align: justify;\">Accompagn\u00e9 par\u00a0DDB Paris, la maison de Ronald pr\u00e9sente dans un nouveau film l\u2019un de ses nombreux \u00e9tablissements fran\u00e7ais, vide, quelques heures avant la r\u00e9ouverture, mais bient\u00f4t pr\u00eat \u00e0 vous accueillir !<\/p>\n<p style=\"text-align: justify;\">Une voix-off nous conte les histoires des futurs clients \u00ab Ici bient\u00f4t \u00bb, \u00e0 qui McDonald\u2019s avait manqu\u00e9.Ce spot m\u00e9lancolique de 1 minute a \u00e9t\u00e9 r\u00e9alis\u00e9 par Olivier Babinet. Il le d\u00e9crit lui m\u00eame comme \u201cune transcription de la nostalgie du pr\u00e9sent\u201d si particuli\u00e8re \u00e0 cette p\u00e9riode de crise.<\/p>\n<p style=\"text-align: justify;\">Un bon moyen de donner un avant-go\u00fbt de ce que serait votre tout premier \u201cMcdo\u201d depuis le 11 mai. D\u00e9clin\u00e9e en print, digital et social media, la campagne a \u00e9t\u00e9 d\u00e9voil\u00e9e pour la premi\u00e8re fois hier soir \u00e0 la t\u00e9l\u00e9vision avant et apr\u00e8s le discours du pr\u00e9sident Macron.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2315 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE-1-800x1182-1-693x1024.jpg\" alt=\"\" width=\"693\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE-1-800x1182-1-693x1024.jpg 693w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE-1-800x1182-1-480x709.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 693px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2316 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE2-1-800x1182-1-693x1024.jpg\" alt=\"\" width=\"693\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE2-1-800x1182-1-693x1024.jpg 693w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE2-1-800x1182-1-480x709.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 693px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2317 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE3-1-800x1182-1-693x1024.jpg\" alt=\"\" width=\"693\" height=\"1024\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE3-1-800x1182-1-693x1024.jpg 693w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/print-RCVE3-1-800x1182-1-480x709.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 693px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Vous le savez, la p\u00e9riode de crise de Covid-19 n\u2019a pas \u00e9t\u00e9 sans difficult\u00e9 pour le secteur de la restauration, et bien que certaines enseignes fast food aient rapidement relanc\u00e9 leurs drives en avance, les int\u00e9rieurs rouvrent quant \u00e0 eux petit \u00e0 petit. Accompagn\u00e9 par\u00a0DDB Paris, la maison [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,2],"tags":[565,250,814,119],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicite","tag-covid-19","tag-fast-food","tag-ici-bientot","tag-mcdonalds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenez comme vous \u00eates - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/17\/revenez-comme-vous-etes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenez comme vous \u00eates - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Vous le savez, la p\u00e9riode de crise de Covid-19 n\u2019a pas \u00e9t\u00e9 sans difficult\u00e9 pour le secteur de la restauration, et bien que certaines enseignes fast food aient rapidement relanc\u00e9 leurs drives en avance, les int\u00e9rieurs rouvrent quant \u00e0 eux petit \u00e0 petit. 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