{"id":2300,"date":"2020-06-16T10:30:33","date_gmt":"2020-06-16T08:30:33","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2300"},"modified":"2020-06-16T10:31:14","modified_gmt":"2020-06-16T08:31:14","slug":"ce-reve-bleu","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/16\/ce-reve-bleu\/","title":{"rendered":"L&rsquo;enfant bleu"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Fans du jeu <a href=\"https:\/\/www.epicgames.com\/fortnite\/fr\/home\"><strong>FORNITE<\/strong><\/a>, peut-\u00eatre avez-vous crois\u00e9 un avatar bleu ail\u00e9 sur le jeu vid\u00e9o pendant le confinement ? Mont\u00e9 par l\u2019association l\u2019Enfant bleu, \u00e0 la mani\u00e8re d\u2019une hotline, <strong>ce skin \u00e9tait connect\u00e9 tous les jours jusqu\u2019\u00e0 22h30 pendant 1 mois<\/strong> afin d\u2019entrer en contact avec des enfants en danger, que ce soit \u00e0 l\u2019\u00e9cole, \u00e0 la maison, ou ailleurs. Il permettait aux jeunes de se confier et de parler avec les membres de l\u2019association.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2302\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5f402c458dd5abd99ce8eeae149f8b56.large_.jpg\" alt=\"\" width=\"720\" height=\"600\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5f402c458dd5abd99ce8eeae149f8b56.large_.jpg 336w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5f402c458dd5abd99ce8eeae149f8b56.large_-300x250.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: justify;\">Comment entrer en contact avec les enfants, le tout sans que les parents le sachent ? C\u2019est le principal enjeu des associations comme l\u2019Enfant bleu, qui a trouv\u00e9 une solution : s\u2019adresser aux enfants sur leur terrain, les jeux vid\u00e9o. C\u2019est une nouvelle \u00e9tape pour le monde du gaming, qui d\u00e9montre une fois de plus que c\u2019est un support de communication aux possibilit\u00e9s infinies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2301 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5ee6147b220000cf2682a8d8.jpeg\" alt=\"\" width=\"720\" height=\"480\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5ee6147b220000cf2682a8d8.jpeg 720w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5ee6147b220000cf2682a8d8-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Au total, <strong>1 200 enfants sont entr\u00e9s en contact avec le personnage en 1 mois.<\/strong> Une majorit\u00e9 par simple curiosit\u00e9, certes, mais <strong>30 % par r\u00e9elle n\u00e9cessit\u00e9<\/strong>. Soit, 350 enfants ou adolescents, maltrait\u00e9s ou en souffrance, qui ont pu se confier en toute discr\u00e9tion aux membres de l\u2019association mais aussi \u00e0 des communicants de chez Havas \u0153uvrant ici b\u00e9n\u00e9volement. En effet, pour faire conna\u00eetre l\u2019initiative aux enfants, l\u2019association a fait appel \u00e0\u00a0Havas Sports &amp; Entertainment France.<\/p>\n<p style=\"text-align: justify;\">L\u2019agence \u00e9tait face \u00e0 un nouvel enjeu de taille : comment communiquer uniquement aupr\u00e8s des enfants, sans que les parents aient vent de l\u2019op\u00e9ration ? Il a encore une fois fallu s\u2019adapter \u00e0 eux. Pour ce faire, Havas S&amp;E a fait appel aux acteurs du gaming en concluant des partenariats avec des influenceurs du domaine et des \u00e9quipes d\u2019e-sport suivies par des milliers de jeunes. Le tout ensuite diffus\u00e9 sur Snapchat, Instagram et Twitch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2305 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/violences-enfants-partenariat-fortnite-enfant-bleu.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/violences-enfants-partenariat-fortnite-enfant-bleu.jpg 750w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/violences-enfants-partenariat-fortnite-enfant-bleu-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">\u201cUne piste encourageante\u201d\u00a0selon Laura Morin, directrice de l\u2019association, qui esp\u00e8re ajouter ce nouvel outil plus adapt\u00e9, et plus discret, aux m\u00e9thodes habituelles de prise de contact. Pour ce faire, un groupe de travail va \u00eatre mont\u00e9 autour de l\u2019association L\u2019Enfant bleu. Il sera compos\u00e9 de repr\u00e9sentants des \u00e9diteurs de jeux vid\u00e9o, des magistrats et policiers sp\u00e9cialis\u00e9s, ainsi que le secr\u00e9tariat d\u2019Etat pour la Protection de l\u2019enfance et se r\u00e9unira \u00e0 partir de septembre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2303 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/enfantbleu-fortnite-image-800x1000-1.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/enfantbleu-fortnite-image-800x1000-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/enfantbleu-fortnite-image-800x1000-1-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Fans du jeu FORNITE, peut-\u00eatre avez-vous crois\u00e9 un avatar bleu ail\u00e9 sur le jeu vid\u00e9o pendant le confinement ? Mont\u00e9 par l\u2019association l\u2019Enfant bleu, \u00e0 la mani\u00e8re d\u2019une hotline, ce skin \u00e9tait connect\u00e9 tous les jours jusqu\u2019\u00e0 22h30 pendant 1 mois afin d\u2019entrer en contact avec des enfants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[810,769,813,812,811],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-association-lenfant-bleu","tag-fortnite","tag-havas-sports-entertainment-france","tag-jeu-video","tag-maltraitance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;enfant bleu - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/16\/ce-reve-bleu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;enfant bleu - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Fans du jeu FORNITE, peut-\u00eatre avez-vous crois\u00e9 un avatar bleu ail\u00e9 sur le jeu vid\u00e9o pendant le confinement ? 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