{"id":2281,"date":"2020-06-15T09:39:14","date_gmt":"2020-06-15T07:39:14","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2281"},"modified":"2020-06-15T09:39:14","modified_gmt":"2020-06-15T07:39:14","slug":"mini-babybel-fait-son-cinema","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/15\/mini-babybel-fait-son-cinema\/","title":{"rendered":"Mini Babybel fait son cin\u00e9ma"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Dans sa nouvelle campagne intitul\u00e9 \u201cJoin the goodness\u201d (rejoignez les forces du bon), Babybel incite les consommateurs \u00e0 opter une alimentation plus saine.<\/p>\n<p style=\"text-align: justify;\">En effet cette nouvelle campagne a ainsi pour objectif de faire prendre conscience des risques de la surconsommation et ainsi de retourner vers de meilleures habitudes alimentaires (tout en tentant d\u2019inscrire Babybel du bon c\u00f4t\u00e9 de la force alors que son Nutri-Score pointe \u00e0 la lettre D.)<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2289 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-2-1024x432.png\" alt=\"\" width=\"1024\" height=\"432\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-2-1024x432.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-2-980x414.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/3-2-480x203.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Pour appuyer son appel au changement, Babybel a cr\u00e9\u00e9 un monde fantastique (se rapprochant n\u00e9anmoins du n\u00f4tre) dans lequel la tentation est omnipr\u00e9sente. Seule la ligue des super-h\u00e9ros Mini Babybel peut d\u00e9truire ce fl\u00e9au.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2290 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-2-1024x432.png\" alt=\"\" width=\"1024\" height=\"432\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-2-1024x432.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-2-980x414.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/4-2-480x203.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>Le film \u00ab\u00a0Join the Goodness\u201d, pens\u00e9 par Havas Chicago en partenariat avec SOLAB et r\u00e9alis\u00e9 par Herv\u00e9 de Crecy (Logorama) a \u00e9t\u00e9 cr\u00e9\u00e9 gr\u00e2ce \u00e0 un mix d\u2019images r\u00e9elles et d\u2019images de synth\u00e8se (CGI). Il met en sc\u00e8ne ce monde fantastique sous la forme d\u2019un trailer de film Hollywoodien ou les h\u00e9ros Babybel viennent sauver le monde.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2296 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-1-1024x431.png\" alt=\"\" width=\"1024\" height=\"431\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-1-1024x431.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-1-980x412.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/5-1-480x202.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne diffus\u00e9e en France \u00e0 la t\u00e9l\u00e9vision depuis hier est accompagn\u00e9e de versions digitales sur YouTube, Konbini et Allocin\u00e9.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/02suk_qJndU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Dans sa nouvelle campagne intitul\u00e9 \u201cJoin the goodness\u201d (rejoignez les forces du bon), Babybel incite les consommateurs \u00e0 opter une alimentation plus saine. En effet cette nouvelle campagne a ainsi pour objectif de faire prendre conscience des risques de la surconsommation et ainsi de retourner vers de meilleures [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2,3],"tags":[806,809,805,807,808],"class_list":["post-2281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","category-tv","tag-babybel","tag-equilibre-alimentaire","tag-join-the-goodness","tag-mini-babybel","tag-super-heros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mini Babybel fait son cin\u00e9ma - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/15\/mini-babybel-fait-son-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mini Babybel fait son cin\u00e9ma - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Dans sa nouvelle campagne intitul\u00e9 \u201cJoin the goodness\u201d (rejoignez les forces du bon), Babybel incite les consommateurs \u00e0 opter une alimentation plus saine. 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