{"id":2274,"date":"2020-06-12T09:01:22","date_gmt":"2020-06-12T07:01:22","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2274"},"modified":"2020-06-12T09:01:22","modified_gmt":"2020-06-12T07:01:22","slug":"la-bonne-vans","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/12\/la-bonne-vans\/","title":{"rendered":"La bonne Vans"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Voil\u00e0 une op\u00e9ration marketing cr\u00e9ative et amusante lanc\u00e9e par la c\u00e9l\u00e8bre marque de pr\u00eat-\u00e0-porter Vans. \u00c0 l\u2019heure o\u00f9 toutes les entreprises communiquent sur le recyclage, Vans a eu l\u2019id\u00e9e de transformer ses clients en ambassadeurs de la cause avec cr\u00e9ativit\u00e9 (c&rsquo;est le moins que l&rsquo;on puisse dire).<\/p>\n<p style=\"text-align: justify;\">Lanc\u00e9 pendant le confinement (du 30\/04\/20 au 18\/05\/20) le #VansShoeBoxChallenge incitait les clients de la marque \u00e0 transformer ses bo\u00eetes \u00e0 chaussures. Jeu d\u2019\u00e9checs, avion en papier, \u00e9l\u00e9ments de d\u00e9coration\u2026 tout \u00e9tait autoris\u00e9 tant que la transformation avait du sens.<\/p>\n<p style=\"text-align: justify;\">Les participants \u00e9taient invit\u00e9s \u00e0 prendre en photo leur cr\u00e9ation afin de la partager sur les r\u00e9seaux sociaux et les meilleurs d\u00e9tournements ont \u00e9t\u00e9 r\u00e9compens\u00e9s par l\u2019attribution de bons d\u2019achats. Au total, plus de 200 clients ont particip\u00e9 \u00e0 l\u2019op\u00e9ration et certaines cr\u00e9ations sont vraiment int\u00e9ressantes. Vous pourrez en d\u00e9couvrir quelques unes ci-dessous et plus sur le hashtag\u00a0#vansshoeboxchallenge.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2277 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-2.jpg\" alt=\"\" width=\"770\" height=\"960\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-2.jpg 770w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-2-480x598.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 770px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2276 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-1.jpg\" alt=\"\" width=\"540\" height=\"540\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-1.jpg 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-1-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2279 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-recyclage-boite-7.jpg\" alt=\"\" width=\"540\" height=\"540\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-recyclage-boite-7.jpg 540w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-recyclage-boite-7-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2278 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-3.jpg\" alt=\"\" width=\"770\" height=\"960\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-3.jpg 770w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/06\/vans-packagings-chaussures-home-3-480x598.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 770px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Voil\u00e0 une op\u00e9ration marketing cr\u00e9ative et amusante lanc\u00e9e par la c\u00e9l\u00e8bre marque de pr\u00eat-\u00e0-porter Vans. \u00c0 l\u2019heure o\u00f9 toutes les entreprises communiquent sur le recyclage, Vans a eu l\u2019id\u00e9e de transformer ses clients en ambassadeurs de la cause avec cr\u00e9ativit\u00e9 (c&rsquo;est le moins que l&rsquo;on puisse dire). Lanc\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[804,803,802,801],"class_list":["post-2274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-vansshoeboxchallenge","tag-boites-a-chaussures","tag-recyclage","tag-vans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bonne Vans - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/06\/12\/la-bonne-vans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bonne Vans - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Voil\u00e0 une op\u00e9ration marketing cr\u00e9ative et amusante lanc\u00e9e par la c\u00e9l\u00e8bre marque de pr\u00eat-\u00e0-porter Vans. \u00c0 l\u2019heure o\u00f9 toutes les entreprises communiquent sur le recyclage, Vans a eu l\u2019id\u00e9e de transformer ses clients en ambassadeurs de la cause avec cr\u00e9ativit\u00e9 (c&rsquo;est le moins que l&rsquo;on puisse dire). 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