{"id":2177,"date":"2020-05-28T07:48:19","date_gmt":"2020-05-28T05:48:19","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2177"},"modified":"2020-05-28T07:48:19","modified_gmt":"2020-05-28T05:48:19","slug":"made-in-resilience","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/28\/made-in-resilience\/","title":{"rendered":"Made in resilience"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! En plein processus de d\u00e9confinement, certains sentent encore les effets d\u2019un confinement \u00e9prouvant. Apr\u00e8s une campagne li\u00e9e \u00e0 son application, tout en incitant les personnes \u00e0 faire du sport \u00e0 domicile pour passer un confinement moins difficile, Nike d\u00e9voile un spot autour du courage. Cet ingr\u00e9dient presque indispensable dans la vie, est encore plus important aujourd\u2019hui.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2183 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-cr7-1024x514.jpg\" alt=\"\" width=\"1024\" height=\"514\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-cr7-980x492.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-cr7-480x241.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2185 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-serena-1024x516.jpg\" alt=\"\" width=\"1024\" height=\"516\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-serena-980x494.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-serena-480x242.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le film imagin\u00e9 par l\u2019agence Wieden+Kennedy Portland met en avant les combats vaincus par les sportifs de haut niveau. Aujourd\u2019hui la marque de sport nous dit de ne rien l\u00e2cher et m\u00eame si nous avons un genou \u00e0 terre, nous pouvons nous relever. Comme le dit si bien LeBron James, voix off du film, \u00ab <strong>We are never too far down to come back.<\/strong> \u00bb (On n\u2019est jamais trop bas pour rebondir). De plus, le film est actuellement le plus vu de la marque sur <strong>YouTube<\/strong> avec pr\u00e8s de <strong>100 millions de vues<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2184 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-lebron-1024x510.jpg\" alt=\"\" width=\"1024\" height=\"510\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-lebron-980x488.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-lebron-480x239.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2186 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-woods-1024x514.jpg\" alt=\"\" width=\"1024\" height=\"514\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-woods-980x492.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/wiedenkennedyportland-nike-woods-480x241.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Le film est rythm\u00e9 par les grands <strong>\u00e9checs de sportifs<\/strong>, et leurs <strong>retours au plus haut niveau<\/strong>. Ainsi dans le film on retrouve les athl\u00e8tes ambassadeurs de la marque comme LeBron James mais aussi Cristiano Ronaldo, Naomi Osaka, Serena Williams, Tiger Woods ou encore Rafael Nadal. Cette prise de parole rejoint celle d\u00e9voil\u00e9e lors de la journ\u00e9e mondiale de la femme\u00a0le 8 mars dernier. Ici, le message est de se relever collectivement apr\u00e8s l\u2019\u00e9preuve sanitaire que le monde traverse en ce moment.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/R-t8qPldklc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! En plein processus de d\u00e9confinement, certains sentent encore les effets d\u2019un confinement \u00e9prouvant. Apr\u00e8s une campagne li\u00e9e \u00e0 son application, tout en incitant les personnes \u00e0 faire du sport \u00e0 domicile pour passer un confinement moins difficile, Nike d\u00e9voile un spot autour du courage. Cet ingr\u00e9dient presque indispensable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[772,253,773,301,774],"class_list":["post-2177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-courage","tag-nike","tag-resilience","tag-sport","tag-we-are-never-too-far-down-to-come-back"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Made in resilience - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/28\/made-in-resilience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in resilience - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! En plein processus de d\u00e9confinement, certains sentent encore les effets d\u2019un confinement \u00e9prouvant. Apr\u00e8s une campagne li\u00e9e \u00e0 son application, tout en incitant les personnes \u00e0 faire du sport \u00e0 domicile pour passer un confinement moins difficile, Nike d\u00e9voile un spot autour du courage. 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