{"id":2109,"date":"2020-05-20T08:08:02","date_gmt":"2020-05-20T06:08:02","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2109"},"modified":"2020-05-20T08:08:02","modified_gmt":"2020-05-20T06:08:02","slug":"my-way","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/20\/my-way\/","title":{"rendered":"My Way"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! La quarantaine a \u00e9t\u00e9 le moment id\u00e9al pour se rappeler que la coiffure, c\u2019est tout un m\u00e9tier ! Alors que les professionnels ont d\u00fb fermer leurs portes, de nombreux confin\u00e9s se sont empar\u00e9s de leurs ciseaux pour essayer de changer de t\u00eate. Et toutes ces exp\u00e9riences, vos exp\u00e9riences, ont inspir\u00e9es Dove et Ogilvy Paris.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2114\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/dove-cheveux-300x157.jpg\" alt=\"\" width=\"400\" height=\"209\" \/><\/p>\n<p style=\"text-align: justify;\">Ce spot dynamique,\u00a0regroupe avec humour et bienveillance, des vid\u00e9os des femmes qui testent de nouvelles coupes, couleurs ou styles.\u00a0Tous les extraits ont \u00e9t\u00e9 post\u00e9 spontan\u00e9ment sur les r\u00e9seaux sociaux puis recueillis dans cette publicit\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2113\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/3-1.png\" alt=\"\" width=\"314\" height=\"512\" \/><\/p>\n<p style=\"text-align: justify;\">Et dans ces changements, Dove soutient toutes les femmes qui se sont lanc\u00e9es dans ces transformations capillaires. Juana O\u2019Gorman, Directrice de Cr\u00e9ation chez Ogilvy Paris, explique : \u00ab M\u00eame si le style de nos cheveux pendant le confinement n\u2019est pas un drame ni une priorit\u00e9 dans ce contexte de pand\u00e9mie mondiale, Dove souhaitait encourager leurs choix quant \u00e0 leur cheveux pendant cette situation exceptionnelle en leur rendant hommage. \u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2111 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/1-3.png\" alt=\"\" width=\"324\" height=\"512\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/1-3.png 324w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/1-3-190x300.png 190w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/p>\n<p>Une campagne r\u00e9alis\u00e9e dans la simplicit\u00e9 et le\u00a0respect de normes de s\u00e9curit\u00e9\u00a0impos\u00e9es par le Coronavirus. Elle sera diffus\u00e9e en digital dans plusieurs pays et peut \u00eatre comment\u00e9e et suivit avec\u00a0#MyHairMyWay.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/01T3HsBpYmk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! La quarantaine a \u00e9t\u00e9 le moment id\u00e9al pour se rappeler que la coiffure, c\u2019est tout un m\u00e9tier ! Alors que les professionnels ont d\u00fb fermer leurs portes, de nombreux confin\u00e9s se sont empar\u00e9s de leurs ciseaux pour essayer de changer de t\u00eate. Et toutes ces exp\u00e9riences, vos exp\u00e9riences, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[748,746,682,747,625,206,745],"class_list":["post-2109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-myhairmyway","tag-cheveux","tag-confinement","tag-coupe","tag-dove","tag-femmes","tag-ogilvy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My Way - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/20\/my-way\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Way - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! La quarantaine a \u00e9t\u00e9 le moment id\u00e9al pour se rappeler que la coiffure, c\u2019est tout un m\u00e9tier ! Alors que les professionnels ont d\u00fb fermer leurs portes, de nombreux confin\u00e9s se sont empar\u00e9s de leurs ciseaux pour essayer de changer de t\u00eate. 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