{"id":2080,"date":"2020-05-18T07:30:33","date_gmt":"2020-05-18T05:30:33","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=2080"},"modified":"2020-05-19T07:54:52","modified_gmt":"2020-05-19T05:54:52","slug":"les-huns-contre-les-autres","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/18\/les-huns-contre-les-autres\/","title":{"rendered":"Les Hun contre les autres"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digtal ! La marque de vins sud-africaine Hun s\u2019offre les services de TBWA London afin de cr\u00e9er des prints outdoor originaux et adapt\u00e9s au confinement.<\/p>\n<p style=\"text-align: justify;\">Les vins en canette Hun devaient \u00eatre lanc\u00e9s \u00e0 l\u2019occasion des festivals d\u2019\u00e9t\u00e9s en Angleterre. Malheureusement, comme dans beaucoup de pays, ces derniers ont \u00e9t\u00e9 annul\u00e9s afin de respecter la distanciation sociale impos\u00e9e par l\u2019\u00e9pid\u00e9mie de covid-19.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2092\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/t\u00e9l\u00e9chargement-3.jpg\" alt=\"\" width=\"500\" height=\"260\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/t\u00e9l\u00e9chargement-3.jpg 311w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/t\u00e9l\u00e9chargement-3-300x156.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">La soir\u00e9e de lancement pr\u00e9vue par la marque a elle aussi logiquement \u00e9t\u00e9 annul\u00e9e. Et pourtant, TBWA et Hun ont d\u00e9cid\u00e9 de conserver leur id\u00e9e initiale et parier sur l\u2019affichage. Cela peut para\u00eetre \u00e9tonnant lorsque l\u2019on sait que ce support perd la quasi-totalit\u00e9 de son efficacit\u00e9 pendant le confinement ou peu de personnes \u00e9taient dehors.<\/p>\n<p style=\"text-align: justify;\">Alors comment rendre l\u2019affichage ext\u00e9rieur visible ? Pour ce faire, l\u2019agence a\u00a0adapt\u00e9, en un temps record, l\u2019ensemble de sa communication et de ses messages \u00e0 la situation sanitaire. La marque s\u2019amuse ainsi de sa faible visibilit\u00e9 ou encore de son manque d\u2019utilit\u00e9. En jouant sur la m\u00e9ta-communication et l\u2019autod\u00e9rision, avec des punchlines dr\u00f4les et bien plac\u00e9es, cette campagne HUN a su s\u2019adapter au confinement, touchant probablement peu de personnes, mais avec les bons messages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2087 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-4-800x325-1.jpg\" alt=\"\" width=\"800\" height=\"325\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-4-800x325-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-4-800x325-1-480x195.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2088 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/hun-5f-800x885-1.jpg\" alt=\"\" width=\"800\" height=\"885\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/hun-5f-800x885-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/hun-5f-800x885-1-480x531.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2089 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-6f-800x527-1.jpg\" alt=\"\" width=\"800\" height=\"527\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-6f-800x527-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-6f-800x527-1-480x316.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2086 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/hun-3-800x785-1.jpg\" alt=\"\" width=\"800\" height=\"785\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/hun-3-800x785-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/hun-3-800x785-1-480x471.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2085 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-2-800x879-1.jpg\" alt=\"\" width=\"800\" height=\"879\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-2-800x879-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-2-800x879-1-480x527.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2084 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-1-1-800x881-1.jpg\" alt=\"\" width=\"800\" height=\"881\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-1-1-800x881-1.jpg 800w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/05\/Hun-1-1-800x881-1-480x529.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digtal ! La marque de vins sud-africaine Hun s\u2019offre les services de TBWA London afin de cr\u00e9er des prints outdoor originaux et adapt\u00e9s au confinement. Les vins en canette Hun devaient \u00eatre lanc\u00e9s \u00e0 l\u2019occasion des festivals d\u2019\u00e9t\u00e9s en Angleterre. Malheureusement, comme dans beaucoup de pays, ces derniers ont \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[155,736,738,739,737],"class_list":["post-2080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-affichage","tag-hun","tag-prints-outdoor","tag-punchline","tag-vin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Hun contre les autres - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/18\/les-huns-contre-les-autres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Hun contre les autres - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digtal ! La marque de vins sud-africaine Hun s\u2019offre les services de TBWA London afin de cr\u00e9er des prints outdoor originaux et adapt\u00e9s au confinement. Les vins en canette Hun devaient \u00eatre lanc\u00e9s \u00e0 l\u2019occasion des festivals d\u2019\u00e9t\u00e9s en Angleterre. 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