{"id":1998,"date":"2020-05-06T08:16:09","date_gmt":"2020-05-06T06:16:09","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1998"},"modified":"2020-05-06T08:16:09","modified_gmt":"2020-05-06T06:16:09","slug":"wazzuuuuuup","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/06\/wazzuuuuuup\/","title":{"rendered":"Wazzuuuuuup"},"content":{"rendered":"<p style=\"text-align: justify;\">Confinement oblige, les ap\u00e9ro-visio deviennent le meilleur moyen de prendre des nouvelles de ses proches. La publicit\u00e9 mythique de la marque de bi\u00e8re Budweiser et ses fameux \u201cWhassup\u201d sont donc plus que jamais dans l\u2019air du temps.<\/p>\n<p style=\"text-align: justify;\">En cette p\u00e9riode de pand\u00e9mie, Bud d\u00e9cide de r\u00e9inventer sa publicit\u00e9 produite par l\u2019agence DDB en 1999. Le match de football est remplac\u00e9 par la quarantaine dans une premi\u00e8re version de son spot culte, repris ici image par image, seuls les voix diff\u00e8rent donc l\u00e9g\u00e8rement.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/D9UahJH5r3k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dans une seconde vid\u00e9o, Bud et VaynerMedia font appel aux c\u00e9l\u00e9brit\u00e9s Issa Rae, Yvonne Orji, Emmy Raver-Lampman, Daveed Diggs, Gabrielle Union et Dwayne Wade. Les t\u00e9l\u00e9phones filaires sont remplac\u00e9s par la visioconf\u00e9rence, mais l\u2019hymne du spot reste bien le m\u00eame : Wazzuuuuuup.<\/p>\n<p style=\"text-align: justify;\">Comment allez-vous ? C\u2019est la question que se pose Bud. On peut voir en fin de vid\u00e9o le message d\u2019int\u00e9r\u00eat public \u201crester connect\u00e9 est plus important que jamais en ce moment\u201d accompagn\u00e9 du num\u00e9ro de la hotline de l\u2019Arm\u00e9e du salut.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_urOBfPYs54\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Apr\u00e8s un don de 100 000$ et l\u2019organisation d\u2019\u00e9v\u00e9nements interactifs sur ses r\u00e9seaux sociaux, la marque rappelle donc son association avec l\u2019organisation de soutien psychologique suite \u00e0 la pand\u00e9mie. En cette p\u00e9riode complexe et incertaine, Bud arrive \u00e0 nous surprendre en capitalisant sur son h\u00e9ritage publicitaire. Malin, puisque entre le \u00ab\u00a0remix\u00a0\u00bb et la visio, la marque arrive \u00e0 produire du neuf tout en respectant les contraintes tr\u00e8s restrictives du confinement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confinement oblige, les ap\u00e9ro-visio deviennent le meilleur moyen de prendre des nouvelles de ses proches. La publicit\u00e9 mythique de la marque de bi\u00e8re Budweiser et ses fameux \u201cWhassup\u201d sont donc plus que jamais dans l\u2019air du temps. En cette p\u00e9riode de pand\u00e9mie, Bud d\u00e9cide de r\u00e9inventer sa publicit\u00e9 produite par l\u2019agence DDB en 1999. Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[711,73,707,710,682,709,708],"class_list":["post-1998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-711","tag-biere","tag-bud","tag-budweiser","tag-confinement","tag-visioconference","tag-wazzuuuuuup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wazzuuuuuup - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/05\/06\/wazzuuuuuup\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wazzuuuuuup - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Confinement oblige, les ap\u00e9ro-visio deviennent le meilleur moyen de prendre des nouvelles de ses proches. La publicit\u00e9 mythique de la marque de bi\u00e8re Budweiser et ses fameux \u201cWhassup\u201d sont donc plus que jamais dans l\u2019air du temps. En cette p\u00e9riode de pand\u00e9mie, Bud d\u00e9cide de r\u00e9inventer sa publicit\u00e9 produite par l\u2019agence DDB en 1999. 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