{"id":1964,"date":"2020-04-30T08:47:54","date_gmt":"2020-04-30T06:47:54","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1964"},"modified":"2020-04-30T08:47:54","modified_gmt":"2020-04-30T06:47:54","slug":"clear-channel-saffiche","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/30\/clear-channel-saffiche\/","title":{"rendered":"Clear Channel s&rsquo;affiche"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! En attendant le d\u00e9confinement, il y a un support qui patiente sagement : l\u2019affichage. Or la r\u00e9gie internationale Clear Channel est en avance. D\u00e8s le d\u00e9but du confinement, la r\u00e9gie diffusait des messages de pr\u00e9cautions sanitaires dans les centres-villes des grandes m\u00e9tropoles r\u00e9gionales et centre commerciaux ouverts en digital OOH.<\/p>\n<p style=\"text-align: justify;\">Place d\u00e9sormais \u00e0 une campagne intitul\u00e9e \u201cBienvenue Dehors\u201d. Celle-ci exprime le plaisir de revoir l\u2019ext\u00e9rieur plus \u201clibrement\u201d que lors des semaines pr\u00e9c\u00e9dentes. La prise de parole est d\u00e9clin\u00e9e depuis le 27 avril \u00e0 Paris sur les mobiliers urbains d\u2019information et \u00e0 partir des mobiliers de 2 m\u00b2 et 8 m\u00b2. Il y aura aussi une version pr\u00e9vue pour les espaces digitaux (DOOH).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1972\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/clear-channel-bvne-dehors-6-300x217.jpg\" alt=\"\" width=\"300\" height=\"217\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1971\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/clear-channel-bvne-dehors-5-300x217.jpg\" alt=\"\" width=\"300\" height=\"217\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1970\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/clear-channel-bvne-dehors-4-300x217.jpg\" alt=\"\" width=\"300\" height=\"217\" \/><\/p>\n<p style=\"text-align: justify;\">Habituellement, les affiches non vendues servent \u00e0 faire la promotion de l\u2019offre de la r\u00e9gie. Cela est plut\u00f4t rare dans les grandes villes, tant le march\u00e9 est dynamique. Mais \u00e0 contexte exceptionnel, campagne atypique ! Avec des messages destin\u00e9s avant tout aux individus, et pas uniquement aux annonceurs, Clear Channel augmente son capital sympathie ainsi que celui de son inventaire.<\/p>\n<p style=\"text-align: center;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1969 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/clear-channel-bvne-dehors-3-675x1024.jpg\" alt=\"\" width=\"675\" height=\"1024\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1968 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/clear-channel-bvne-dehors-2-675x1024.jpg\" alt=\"\" width=\"675\" height=\"1024\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1967 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/clear-channel-bvne-dehors-1-675x1024.jpg\" alt=\"\" width=\"675\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! En attendant le d\u00e9confinement, il y a un support qui patiente sagement : l\u2019affichage. Or la r\u00e9gie internationale Clear Channel est en avance. D\u00e8s le d\u00e9but du confinement, la r\u00e9gie diffusait des messages de pr\u00e9cautions sanitaires dans les centres-villes des grandes m\u00e9tropoles r\u00e9gionales et centre commerciaux ouverts en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[155,698,697,696],"class_list":["post-1964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-affichage","tag-affiches","tag-bienvenue-dehors","tag-clear-channel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clear Channel s&#039;affiche - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/30\/clear-channel-saffiche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clear Channel s&#039;affiche - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! En attendant le d\u00e9confinement, il y a un support qui patiente sagement : l\u2019affichage. Or la r\u00e9gie internationale Clear Channel est en avance. 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