{"id":1859,"date":"2020-04-17T07:34:35","date_gmt":"2020-04-17T05:34:35","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1859"},"modified":"2020-04-17T07:34:35","modified_gmt":"2020-04-17T05:34:35","slug":"until-we-drive-again","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/17\/until-we-drive-again\/","title":{"rendered":"Until we drive again"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les marques investissent beaucoup moins dans la publicit\u00e9 traditionnelle. C\u2019est d\u2019ailleurs l\u2019un des premiers budgets qui saute lorsqu\u2019une marque traverse une crise. Pourtant, dans une situation comme celle-ci, elles ne sont pas oblig\u00e9es de rester muette et peuvent trouver des moyens innovants de faire passer un message. C\u2019est le cas de Honda et de son agence Memac Ogilvy (Duba\u00ef) avec cette nouvelle prise de parole. Car dans une industrie particuli\u00e8rement touch\u00e9e comme l\u2019automobile, le constructeur devait r\u00e9agir intelligemment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1861 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-1-1024x569.png\" alt=\"\" width=\"1024\" height=\"569\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-1-1024x569.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-1-980x544.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-1-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Mais comment cr\u00e9er une publicit\u00e9 pour une voiture lorsqu\u2019il est impossible d\u2019aller dehors ?\u00a0Vous l\u2019aurez compris, la marque s\u2019est empress\u00e9e d\u2019imaginer la premi\u00e8re publicit\u00e9 pour voiture enti\u00e8rement faite en int\u00e9rieur. De l\u2019\u00e9criture \u00e0 la direction artistique en passant par la r\u00e9alisation et au visionnage, tout dans cette pub est fait en int\u00e9rieur et dans le respect du #StayHome.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1862 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-2-1024x575.png\" alt=\"\" width=\"1024\" height=\"575\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-2-1024x575.png 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-2-980x550.png 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/honda-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Ainsi, la marque a utilis\u00e9 une maquette de sa Honda Civic pour tourner la publicit\u00e9. On n\u2019y verrait presque que du feu tant la reproduction miniature est d\u00e9taill\u00e9e. Elle est d\u2019ailleurs accompagn\u00e9e d\u2019un message fort \u00e0 la fin du film : \u201cUntil we drive again\u201d. Une phrase qui laisse transpara\u00eetre la passion qui anime le constructeur japonais et l\u2019envie des automobilistes de retrouver la route. Honda nous prouve \u00e9galement autre chose : il est possible de r\u00e9aliser l\u2019impossible, m\u00eame une publicit\u00e9 pour une voiture en int\u00e9rieur. Un message juste et plein d\u2019ambition de la part de la marque.<\/p>\n<p style=\"text-align: center;\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GArsyiaJHxc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/p>\n<p><strong>Source : https:\/\/www.danstapub.com\/coronavirus-honda-premiere-publicite-voiture-maison\/<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les marques investissent beaucoup moins dans la publicit\u00e9 traditionnelle. C\u2019est d\u2019ailleurs l\u2019un des premiers budgets qui saute lorsqu\u2019une marque traverse une crise. Pourtant, dans une situation comme celle-ci, elles ne sont pas oblig\u00e9es de rester muette et peuvent trouver des moyens innovants de faire passer un message. C\u2019est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[652,653,654,656,655],"class_list":["post-1859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-stayhome","tag-honda","tag-honda-civic","tag-interieur","tag-until-we-drive-again"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Until we drive again - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/17\/until-we-drive-again\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Until we drive again - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les marques investissent beaucoup moins dans la publicit\u00e9 traditionnelle. C\u2019est d\u2019ailleurs l\u2019un des premiers budgets qui saute lorsqu\u2019une marque traverse une crise. Pourtant, dans une situation comme celle-ci, elles ne sont pas oblig\u00e9es de rester muette et peuvent trouver des moyens innovants de faire passer un message. 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