{"id":1807,"date":"2020-04-14T08:24:00","date_gmt":"2020-04-14T06:24:00","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1807"},"modified":"2020-04-14T08:24:12","modified_gmt":"2020-04-14T06:24:12","slug":"1807","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/14\/1807\/","title":{"rendered":"Eureka !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital !\u00a0 La bonne question \u00e0 se poser quand on est une marque, la question principale qui va devenir la pierre angulaire de la strat\u00e9gie est la suivante : comment toucher de fa\u00e7on profonde mes utilisateurs\/consommateurs ? Viennent ensuite les questions du \u00ab\u00a0Comment ?\u00a0\u00bb et du \u00ab\u00a0Quand ?\u00a0\u00bb&#8230;<\/p>\n<p style=\"text-align: justify;\">Si la publicit\u00e9 nous a appris \u00e0 travers les \u00e2ges une chose \u00e9vident, c&rsquo;est que plus le message est simple, plus son impact est \u00e9vident&#8230;&#8230;la preuve encore une fois aujourd&rsquo;hui \ud83d\ude42<\/p>\n<ul>\n<li><strong>Marque :<\/strong> Burger King<\/li>\n<li style=\"text-align: justify;\"><strong>Cible :<\/strong> Principalement ceux, relativement jeunes, qui n\u2019ont jamais connu Burger King en France et qui ont soit d\u00e9couvert la marque \u00e0 l\u2019\u00e9tranger, soit n\u2019ont jamais eu l\u2019occasion d\u2019y manger mais connaissent la marque de r\u00e9putation gr\u00e2ce aux r\u00e9seaux sociaux. De l\u2019autre, il y a ceux, plus \u00e2g\u00e9s, qui ont connu Burger King en France et qui en sont nostalgiques\u2026<\/li>\n<\/ul>\n<p>Du coup, comment \u00ab\u00a0parler\u00a0\u00bb \u00e0 son coeur de cible que sont les \u00e9tudiants ? On parlant le m\u00eame langage qu&rsquo;eux&#8230;..simple et efficace&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1815\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/93140473_2774690279253224_8445830953091203072_n.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/93140473_2774690279253224_8445830953091203072_n.jpg 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/93140473_2774690279253224_8445830953091203072_n-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1818\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/BK-for-students.png\" alt=\"\" width=\"600\" height=\"446\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/BK-for-students.png 600w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/BK-for-students-480x357.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 602px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1807-1\" width=\"602\" height=\"338\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/BK-bureau-ok-online-video-cutter.com_.mp4?_=1\" \/><a href=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/BK-bureau-ok-online-video-cutter.com_.mp4\">https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/BK-bureau-ok-online-video-cutter.com_.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital !\u00a0 La bonne question \u00e0 se poser quand on est une marque, la question principale qui va devenir la pierre angulaire de la strat\u00e9gie est la suivante : comment toucher de fa\u00e7on profonde mes utilisateurs\/consommateurs ? Viennent ensuite les questions du \u00ab\u00a0Comment ?\u00a0\u00bb et du \u00ab\u00a0Quand ?\u00a0\u00bb&#8230; Si la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,2],"tags":[145,94,635,634,636,638,639,637,640],"class_list":["post-1807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-publicite","tag-application","tag-burger-king","tag-etude","tag-etudiants","tag-mathematiques","tag-problemes","tag-promo","tag-sciences","tag-student"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eureka ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/14\/1807\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eureka ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital !\u00a0 La bonne question \u00e0 se poser quand on est une marque, la question principale qui va devenir la pierre angulaire de la strat\u00e9gie est la suivante : comment toucher de fa\u00e7on profonde mes utilisateurs\/consommateurs ? 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