{"id":1774,"date":"2020-04-09T07:14:12","date_gmt":"2020-04-09T05:14:12","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1774"},"modified":"2020-04-09T07:14:36","modified_gmt":"2020-04-09T05:14:36","slug":"mcdo-sen-lave-les-mains","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/09\/mcdo-sen-lave-les-mains\/","title":{"rendered":"McDo s&rsquo;en lave les mains"},"content":{"rendered":"<p style=\"text-align: justify;\">En mati\u00e8re de publicit\u00e9 pr\u00e9roll sur Youtube, c&rsquo;est quelques fois la Cour des miracles. Et pourtant, le format en lui-m\u00eame permet d\u2019\u00eatre assez cr\u00e9atif, et de nombreuses marques nous l\u2019ont d\u00e9j\u00e0 d\u00e9montr\u00e9 car si le format reste original, il est pourtant difficile d\u2019\u00eatre r\u00e9ellement innovant dessus, surtout lorsque les publicit\u00e9s de ce style sont tr\u00e8s vites pass\u00e9es par les utilisateurs.<\/p>\n<p style=\"text-align: justify;\">Pourtant, McDonald\u2019s et son agence Leo Burnett Moscow ont imagin\u00e9 une prise de parole qui joue avec ce format pour s\u2019installer dans la triste actualit\u00e9 du moment. Le film est super simple : on voit simplement une personne se laver les mains, pendant 20 secondes. Rien de plus. Avec un simple logo McDonald\u2019s qui apparait au bout d\u2019un certain temps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1781 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC1.png\" alt=\"\" width=\"676\" height=\"382\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC1.png 676w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC1-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 676px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">Un message pour nous rappeler qu\u2019on ne peut pas rater l\u2019occasion de se laver les mains pendant 20 secondes. On est en droit de se demander pourquoi McDonald\u2019s sort une campagne pareille, alors que litt\u00e9ralement n\u2019importe qui d\u2019autre aurait pu sortir un film comme celui-ci et poser son logo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1780 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC2.png\" alt=\"\" width=\"673\" height=\"381\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC2.png 673w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC2-480x272.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 673px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">D\u00e9j\u00e0 McDonald\u2019s est une marque de grande consommation qui a un r\u00f4le majeur \u00e0 jouer dans la communication avec ses consommateurs. Transmettre les bons gestes est primordiale pour une marque de cet acabit. Et puis, parfois, il suffit simplement d\u2019\u00eatre le premier \u00e0 sortir une id\u00e9e comme celle-ci pour se l\u2019accaparer.<\/p>\n<p>Source : https:\/\/www.danstapub.com\/mcdonalds-pub-skippable-laver-mains-coronavirus\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En mati\u00e8re de publicit\u00e9 pr\u00e9roll sur Youtube, c&rsquo;est quelques fois la Cour des miracles. Et pourtant, le format en lui-m\u00eame permet d\u2019\u00eatre assez cr\u00e9atif, et de nombreuses marques nous l\u2019ont d\u00e9j\u00e0 d\u00e9montr\u00e9 car si le format reste original, il est pourtant difficile d\u2019\u00eatre r\u00e9ellement innovant dessus, surtout lorsque les publicit\u00e9s de ce style sont tr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[622,119,623],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-lavage-de-mains","tag-mcdonalds","tag-preroll"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDo s&#039;en lave les mains - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/09\/mcdo-sen-lave-les-mains\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDo s&#039;en lave les mains - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"En mati\u00e8re de publicit\u00e9 pr\u00e9roll sur Youtube, c&rsquo;est quelques fois la Cour des miracles. Et pourtant, le format en lui-m\u00eame permet d\u2019\u00eatre assez cr\u00e9atif, et de nombreuses marques nous l\u2019ont d\u00e9j\u00e0 d\u00e9montr\u00e9 car si le format reste original, il est pourtant difficile d\u2019\u00eatre r\u00e9ellement innovant dessus, surtout lorsque les publicit\u00e9s de ce style sont tr\u00e8s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/09\/mcdo-sen-lave-les-mains\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-09T05:14:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-09T05:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/MC2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/09\\\/mcdo-sen-lave-les-mains\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/09\\\/mcdo-sen-lave-les-mains\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"McDo s&rsquo;en lave les mains\",\"datePublished\":\"2020-04-09T05:14:12+00:00\",\"dateModified\":\"2020-04-09T05:14:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/09\\\/mcdo-sen-lave-les-mains\\\/\"},\"wordCount\":255,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/09\\\/mcdo-sen-lave-les-mains\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/MC2.png\",\"keywords\":[\"lavage de mains\",\"McDonald's\",\"pr\u00e9roll\"],\"articleSection\":[\"Communication\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/09\\\/mcdo-sen-lave-les-mains\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/09\\\/mcdo-sen-lave-les-mains\\\/\",\"name\":\"McDo s'en lave les mains - 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