{"id":1660,"date":"2020-04-01T07:55:10","date_gmt":"2020-04-01T05:55:10","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1660"},"modified":"2020-04-01T07:55:10","modified_gmt":"2020-04-01T05:55:10","slug":"fury-road-enfin-presque","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/01\/fury-road-enfin-presque\/","title":{"rendered":"Fury Road (enfin presque)"},"content":{"rendered":"<p style=\"text-align: justify;\"><span id=\"p159\">Bien le bonjour le monde digital ! Quand le marketing repose l\u2019incitation \u00e0 prendre la voiture vivre des exp\u00e9riences de conduite en plein <span id=\"172\">Covid-19<\/span>, il faut trouver un nouvel angle d\u2019attaque.<\/span><span id=\"p160\">\u00a0En effet, c\u2019est le cas de Nissan qui a su adapter sa campagne.<\/span><span id=\"p161\"> \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1664 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/nissan_resized-1024x574.jpg\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/nissan_resized-980x549.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/nissan_resized-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span id=\"p178\">Nissan est dans la recherche de nouvelles technologies de mobilit\u00e9.<\/span><span id=\"p179\">\u00a0Son credo est de trouver la conduite la plus confortable et intuitive pour ses clients.<\/span><span id=\"p164\">\u00a0Cependant, quand une pand\u00e9mie contraint tout le monde \u00e0 rester chez soi, il est difficile de se renouveler pour une marque de voiture.<\/span><span id=\"p165\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1665 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/maxresdefault-1024x576.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/maxresdefault-980x551.jpg 980w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/maxresdefault-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\"><span id=\"p166\">Dans la campagne diffus\u00e9e au Moyen-Orient \u00ab\u00a0Ode to\u00a0<span id=\"175\" class=\"s-rg-t\">Empty<\/span>\u00a0<span id=\"176\" class=\"s-rg-t\">Roads<\/span>\u00a0\u00bb, Nissan change de cap. La marque souligne qu\u2019il est important de rester \u00e0 la maison pour \u00eatre en s\u00e9curit\u00e9.<\/span><span id=\"p180\">\u00a0En r\u00e8gle, g\u00e9n\u00e9rale, ces campagnes grouillent de personnages.<\/span><span id=\"p168\">\u00a0Ici, seule la voiture traverse le paysage urbain ou rural d\u00e9sertique.<\/span><span id=\"p169\">\u00a0<\/span><span id=\"p170\">Une belle d\u00e9claration d\u2019amour aux rues vides.<\/span><span id=\"p171\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UimZMXNM2i4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Quand le marketing repose l\u2019incitation \u00e0 prendre la voiture vivre des exp\u00e9riences de conduite en plein Covid-19, il faut trouver un nouvel angle d\u2019attaque.\u00a0En effet, c\u2019est le cas de Nissan qui a su adapter sa campagne. \u00a0 Nissan est dans la recherche de nouvelles technologies de mobilit\u00e9.\u00a0Son credo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[565,597,594,595,596,598,599],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-covid-19","tag-moyen-orient","tag-nissan","tag-ode-to-empty-roads","tag-seul","tag-stay-home","tag-stay-safe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fury Road (enfin presque) - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/01\/fury-road-enfin-presque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fury Road (enfin presque) - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Quand le marketing repose l\u2019incitation \u00e0 prendre la voiture vivre des exp\u00e9riences de conduite en plein Covid-19, il faut trouver un nouvel angle d\u2019attaque.\u00a0En effet, c\u2019est le cas de Nissan qui a su adapter sa campagne. \u00a0 Nissan est dans la recherche de nouvelles technologies de mobilit\u00e9.\u00a0Son credo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/04\/01\/fury-road-enfin-presque\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T05:55:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/04\/empty-street.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/01\\\/fury-road-enfin-presque\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/01\\\/fury-road-enfin-presque\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"Fury Road (enfin presque)\",\"datePublished\":\"2020-04-01T05:55:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/01\\\/fury-road-enfin-presque\\\/\"},\"wordCount\":161,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/01\\\/fury-road-enfin-presque\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/empty-street.jpg\",\"keywords\":[\"Covid-19\",\"Moyen-Orient\",\"nissan\",\"Ode to\u00a0Empty\u00a0Roads\",\"seul\",\"stay home\",\"stay safe\"],\"articleSection\":[\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/01\\\/fury-road-enfin-presque\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/04\\\/01\\\/fury-road-enfin-presque\\\/\",\"name\":\"Fury Road (enfin presque) - 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