{"id":1646,"date":"2020-03-31T07:31:47","date_gmt":"2020-03-31T05:31:47","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1646"},"modified":"2020-03-31T07:32:25","modified_gmt":"2020-03-31T05:32:25","slug":"home-of-diy","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/31\/home-of-diy\/","title":{"rendered":"Home of DIY"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! C\u2019est le confinement et pour la s\u00e9curit\u00e9 de tous, les restaurants sont ferm\u00e9s. Mais pour rester en contact avec leur communaut\u00e9, les grandes enseignes de la restauration rapide ne perdent pas la main et continuent de communiquer sur les r\u00e9seaux sociaux.<\/p>\n<p style=\"text-align: justify;\">C\u2019est le cas de Burger King qui, apr\u00e8s avoir ferm\u00e9 son compte Twitter pendant quelques jours (en m\u00eame temps que ses restaurants), l\u2019a rouvert pour tacler son concurrent pr\u00e9f\u00e9r\u00e9 McDonald\u2019s \u00e0 travers un tweet humoristique devenu viral. Accompagn\u00e9e par son agence de communication Buzzman, la marque continue de d\u00e9voiler des id\u00e9es originales et a notamment r\u00e9v\u00e9l\u00e9 4 visuels pour apprendre \u00e0 faire ses burgers \u00e0 la maison.<\/p>\n<p style=\"text-align: justify;\">Quarantaine oblige, les fans de la marque ne peuvent plus commander de Whopper ou autre Steakhouse. C\u2019est pourquoi les publicit\u00e9s ci-dessous pr\u00e9sentent des alternatives d\u2019ingr\u00e9dients, \u00e0 trouver dans les commerces, pour les r\u00e9aliser sans probl\u00e8me \u00e0 la maison. Une communication maligne, r\u00e9alis\u00e9e on l\u2019imagine en partenariat avec les marques cit\u00e9es, et qui permet \u00e0 Burger King de rester dans la t\u00eate de ses consommateurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1652 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/confinement-burger-king-burger-maison-1-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1653 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/confinement-burger-king-burger-maison-2-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1654 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/confinement-burger-king-burger-maison-3-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1655 size-large\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/confinement-burger-king-burger-maison-4-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! C\u2019est le confinement et pour la s\u00e9curit\u00e9 de tous, les restaurants sont ferm\u00e9s. Mais pour rester en contact avec leur communaut\u00e9, les grandes enseignes de la restauration rapide ne perdent pas la main et continuent de communiquer sur les r\u00e9seaux sociaux. C\u2019est le cas de Burger King qui, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[593,592,94,589,590,591,93],"class_list":["post-1646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicite","tag-big-fish","tag-big-king","tag-burger-king","tag-diy","tag-quarantaine","tag-steakhouse","tag-whopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home of DIY - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/31\/home-of-diy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home of DIY - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! C\u2019est le confinement et pour la s\u00e9curit\u00e9 de tous, les restaurants sont ferm\u00e9s. Mais pour rester en contact avec leur communaut\u00e9, les grandes enseignes de la restauration rapide ne perdent pas la main et continuent de communiquer sur les r\u00e9seaux sociaux. 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