{"id":1630,"date":"2020-03-27T07:17:43","date_gmt":"2020-03-27T06:17:43","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1630"},"modified":"2020-03-27T07:17:43","modified_gmt":"2020-03-27T06:17:43","slug":"spoiler","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/27\/spoiler\/","title":{"rendered":"Spoiler !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Restez chez vous (vous l&rsquo;avez bien compris maintenant non ?). Voici la consigne donn\u00e9e et r\u00e9p\u00e9t\u00e9e par les autorit\u00e9s depuis d\u00e9j\u00e0 plusieurs semaines (confinement appliqu\u00e9 dans 42 pays dont l\u2019Inde depuis le 25 mars, totalisant plus de 2,6 milliards de personnes contraintes de ne plus sortir.)<\/p>\n<p style=\"text-align: justify;\">Pourtant, le message et la gravit\u00e9 de la situation ne semblent pas entrer dans toutes les t\u00eates et les images de personnes qui se prom\u00e8nent ou font leur jogging exasp\u00e8rent sur les r\u00e9seaux sociaux. C\u2019est pourquoi certains redoublent de cr\u00e9ativit\u00e9 pour tenter de\u00a0sensibiliser, \u00e0 l\u2019image de ce projet insolite imagin\u00e9 par 2 \u00e9tudiants.<\/p>\n<p style=\"text-align: justify;\">Seine Kongruangkit et Matithorn Prachuabmoh Chaimoungkalo sont deux tha\u00eflandais \u00e9l\u00e8ves de la Miami Ad School de Hambourg en Allemagne. Ces derniers ont eu une id\u00e9e g\u00e9niale pour dissuader les r\u00e9fractaires de sortir de chez eux. Comment ? En proposant d\u2019afficher dans la rue des spoilers de s\u00e9ries Netflix ! (attention spoiler)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1633\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/spoilers-netflix-confinement-covid-19-2-1024x875.png\" alt=\"\" width=\"700\" height=\"598\" \/><\/p>\n<p style=\"text-align: justify;\">Le projet n\u2019existe pas r\u00e9ellement car il s\u2019agit d\u2019un\u00a0ghost\u00a0: une fausse op\u00e9ration de communication appliqu\u00e9e \u00e0 une vraie marque. Mais il faut avouer que c\u2019est tr\u00e8s bien pens\u00e9, car personne n\u2019aime \u00eatre spoil\u00e9 des s\u00e9ries qu\u2019il regarde. Transformer une contrainte populaire en op\u00e9ration pour promouvoir le confinement est donc tout simplement parfait. L\u2019id\u00e9e rappelle d\u2019ailleurs un autre concept que vous avez d\u00e9j\u00e0 peut-\u00eatre d\u00fb voir : des paquets de cigarettes qui spoilent les s\u00e9ries Netflix pour inciter les gens \u00e0 arr\u00eater de fumer.<\/p>\n<p style=\"text-align: justify;\">Comme quoi, le confinement rend cr\u00e9atif et en cette p\u00e9riode, \u00e7a fait toujours du bien. Ce n\u2019est pas\u00a0ce toulousain\u00a0qui a couru un marathon sur son balcon qui dira le contraire ou encore cette brigade de police en Belgique qui diffuse une\u00a0parodie de Claude Fran\u00e7ois\u00a0pour inviter les gens \u00e0 rester chez eux.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qdc5Wr-i6CM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Restez chez vous (vous l&rsquo;avez bien compris maintenant non ?). Voici la consigne donn\u00e9e et r\u00e9p\u00e9t\u00e9e par les autorit\u00e9s depuis d\u00e9j\u00e0 plusieurs semaines (confinement appliqu\u00e9 dans 42 pays dont l\u2019Inde depuis le 25 mars, totalisant plus de 2,6 milliards de personnes contraintes de ne plus sortir.) Pourtant, le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[565,582,246,583,89],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-covid-19","tag-miami-ad-school","tag-netflix","tag-series","tag-spoiler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spoiler ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/27\/spoiler\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spoiler ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Restez chez vous (vous l&rsquo;avez bien compris maintenant non ?). Voici la consigne donn\u00e9e et r\u00e9p\u00e9t\u00e9e par les autorit\u00e9s depuis d\u00e9j\u00e0 plusieurs semaines (confinement appliqu\u00e9 dans 42 pays dont l\u2019Inde depuis le 25 mars, totalisant plus de 2,6 milliards de personnes contraintes de ne plus sortir.) 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