{"id":1616,"date":"2020-03-25T07:35:05","date_gmt":"2020-03-25T06:35:05","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1616"},"modified":"2020-03-25T07:35:05","modified_gmt":"2020-03-25T06:35:05","slug":"play-inside-play-for-the-world","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/25\/play-inside-play-for-the-world\/","title":{"rendered":"Play inside, play for the world."},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Alors que plusieurs pays dont la France ont opt\u00e9 pour des mesures de confinement \u2013 plus ou moins strictes \u2013 depuis une semaine maintenant pour lutter contre la pand\u00e9mie de Covid-19 (aussi appel\u00e9 coronavirus), les marques ont d\u00e9cid\u00e9 de se mobiliser pour soutenir les citoyens dans cette p\u00e9riode compliqu\u00e9e.<\/p>\n<p style=\"text-align: justify;\">Si certaines entreprises proposent leur services et offres gratuitement le temps du confinement, d\u2019autres voient leur logo revisit\u00e9 \u00e0 l\u2019aune de l\u2019\u00e9pid\u00e9mie.De son c\u00f4t\u00e9, Nike a lanc\u00e9 une campagne de communication \u00e0 l\u2019adresse des sportifs qui se retrouvent confin\u00e9s chez eux. L\u2019\u00e9quipementier invite ainsi les fans de sport \u00e0 rester chez eux, aussi bien pour eux que le reste de la population via le slogan \u00ab\u00a0Play inside, Play for the world\u00a0\u00bb (Jouer \u00e0 l\u2019int\u00e9rieur, jouer pour le monde).<\/p>\n<p style=\"text-align: justify;\">Les salles de sport \u00e9tant d\u00e9sormais portes closes, et le running fortement d\u00e9conseill\u00e9 dans un effort de lutte contre la propagation du virus, la marque \u00e0 la virgule propose gratuitement la version premium de son application d\u2019entra\u00eenement\u00a0Nike Training Club\u00a0(app Android et iOS). L\u2019annonce a \u00e9t\u00e9 faite via une campagne d\u2019affichage r\u00e9alis\u00e9e par son agence Wieden+Kennedy Portland.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1618 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/nike.png\" alt=\"\" width=\"523\" height=\"261\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/nike.png 523w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/nike-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 523px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne est relay\u00e9e par diff\u00e9rents ambassadeurs de la marque, comme le portugais\u00a0Cristiano Ronaldo. Celui-ci se met en sc\u00e8ne en plein exercice en reprenant la tagline des visuels de la campagne :\u00a0\u00ab\u00a0If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.\u00a0\u00bb (\u00ab\u00a0Si vous avez d\u00e9j\u00e0 r\u00eav\u00e9 de jouer pour des millions de personnes \u00e0 travers le monde, c\u2019est votre chance. Jouez \u00e0 l\u2019int\u00e9rieur, jouez pour le monde\u00a0\u00bb, en VF).<\/p>\n<p style=\"text-align: justify;\">En France, de nombreux athl\u00e8tes ont relay\u00e9 la campagne, \u00e0 l\u2019instar du d\u00e9fenseur du Paris Saint-Germain, le Br\u00e9silien Marquinhos, sur son compte Twitter, ou encore le d\u00e9cathlonien Kevin Mayer et la basketteuse Val\u00e9riane A. Vukosavljevic. Au travers de cette prise de parole, Nike use de son influence pour inciter les gens \u00e0 rester chez eux, sans pour autant n\u00e9gliger toute activit\u00e9 physique.<\/p>\n<p style=\"text-align: justify;\">De plus, le pr\u00e9sident et co-fondateur de Nike, Phil Knight et sa femme Penny, le pr\u00e9sident ex\u00e9cutif du conseil d\u2019administration (et ancien PDG), Mark Parker et sa femme Kathy, ainsi que l\u2019actuel pr\u00e9sident et PDG de la marque, John Donahoe et sa femme Eileen, font un don cumul\u00e9 de 10 millions de dollars \u00e0 diff\u00e9rentes organisations caritatives et de sant\u00e9 afin de lutter contre le Covid-19.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Alors que plusieurs pays dont la France ont opt\u00e9 pour des mesures de confinement \u2013 plus ou moins strictes \u2013 depuis une semaine maintenant pour lutter contre la pand\u00e9mie de Covid-19 (aussi appel\u00e9 coronavirus), les marques ont d\u00e9cid\u00e9 de se mobiliser pour soutenir les citoyens dans cette p\u00e9riode [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[565,253,578,577],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-covid-19","tag-nike","tag-play-for-the-world","tag-play-inside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Play inside, play for the world. - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/25\/play-inside-play-for-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Play inside, play for the world. - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Alors que plusieurs pays dont la France ont opt\u00e9 pour des mesures de confinement \u2013 plus ou moins strictes \u2013 depuis une semaine maintenant pour lutter contre la pand\u00e9mie de Covid-19 (aussi appel\u00e9 coronavirus), les marques ont d\u00e9cid\u00e9 de se mobiliser pour soutenir les citoyens dans cette p\u00e9riode [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/25\/play-inside-play-for-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T06:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/nike.png\" \/>\n\t<meta property=\"og:image:width\" content=\"523\" \/>\n\t<meta property=\"og:image:height\" content=\"261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/25\\\/play-inside-play-for-the-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/25\\\/play-inside-play-for-the-world\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"Play inside, play for the world.\",\"datePublished\":\"2020-03-25T06:35:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/25\\\/play-inside-play-for-the-world\\\/\"},\"wordCount\":439,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/25\\\/play-inside-play-for-the-world\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/nike.png\",\"keywords\":[\"Covid-19\",\"nike\",\"play for the world.\",\"Play inside\"],\"articleSection\":[\"Communication\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/25\\\/play-inside-play-for-the-world\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/25\\\/play-inside-play-for-the-world\\\/\",\"name\":\"Play inside, play for the world. - 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