{"id":1584,"date":"2020-03-19T07:19:00","date_gmt":"2020-03-19T06:19:00","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1584"},"modified":"2020-03-26T18:11:48","modified_gmt":"2020-03-26T17:11:48","slug":"on-se-serrre-les-coudes","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/","title":{"rendered":"On se serre les coudes"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Aucun pays n\u2019est \u00e9pargn\u00e9 par la crise du Covid-19 (d&rsquo;ailleurs j&rsquo;esp\u00e8re que \u00e7a va chez vous). M\u00eame si le nombre de cas d\u00e9tect\u00e9s au Br\u00e9sil est relativement faible compar\u00e9 \u00e0 la population, le premier d\u00e9c\u00e8s survenu hier, mardi 17 mars, a cr\u00e9\u00e9 une prise de conscience et oblig\u00e9 les autorit\u00e9s \u00e0 instaurer l\u2019\u00e9tat d\u2019urgence dans plusieurs grandes villes.<\/p>\n<p style=\"text-align: justify;\">Responsabilit\u00e9 oblige, les grandes entreprises aussi se mobilisent pour sensibiliser. C\u2019est notamment le cas de la soci\u00e9t\u00e9 Mercado Livre, un g\u00e9ant argentin du e-commerce qui est tr\u00e8s pr\u00e9sent au Br\u00e9sil. Bas\u00e9e sur le syst\u00e8me des ench\u00e8res, la soci\u00e9t\u00e9 dispose d\u2019un logo assez iconique qui repr\u00e9sente une poign\u00e9e de main, en r\u00e9f\u00e9rence \u00e0 une transaction commerciale. Mais vous vous doutez qu\u2019avec les recommandations sanitaires actuelles, la poign\u00e9e de main n\u2019est plus d\u2019actualit\u00e9.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1586 size-medium\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-234-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p style=\"text-align: justify;\">C\u2019est ainsi qu\u2019a \u00e9t\u00e9 propos\u00e9 un nouveau logo plein de bon sens. \u00c0 l\u2019image des politiques qui se saluent d\u00e9sormais en se touchant les coudes, Mercado Livre a fait le choix de transformer son logo pour faire appara\u00eetre deux bras face \u00e0 face qui se touchent les coudes.<\/p>\n<p style=\"text-align: justify;\">Un changement temporaire \u00e9videmment mais qui a \u00e9t\u00e9 pouss\u00e9 jusqu\u2019au bout puisque la soci\u00e9t\u00e9 a modifi\u00e9 son logo sur ses r\u00e9seaux sociaux mais aussi sur son site internet. Et vous comprendrez \u00e9galement que la gestuelle adopt\u00e9e avec ce nouveau logo sous-entend : \u201cSoyons plus forts\u201d. Une initiative marketing intelligente de la part de l\u2019entreprise qui tient \u00e0 montrer l\u2019exemple \u00e0 suivre en osant retoucher sa plus pr\u00e9cieuse des identit\u00e9s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1587 aligncenter\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-23-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Aucun pays n\u2019est \u00e9pargn\u00e9 par la crise du Covid-19 (d&rsquo;ailleurs j&rsquo;esp\u00e8re que \u00e7a va chez vous). M\u00eame si le nombre de cas d\u00e9tect\u00e9s au Br\u00e9sil est relativement faible compar\u00e9 \u00e0 la population, le premier d\u00e9c\u00e8s survenu hier, mardi 17 mars, a cr\u00e9\u00e9 une prise de conscience et oblig\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1585,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113],"tags":[565,566,290,564],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-covid-19","tag-identite","tag-logo","tag-mercado-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On se serre les coudes - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On se serre les coudes - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Aucun pays n\u2019est \u00e9pargn\u00e9 par la crise du Covid-19 (d&rsquo;ailleurs j&rsquo;esp\u00e8re que \u00e7a va chez vous). M\u00eame si le nombre de cas d\u00e9tect\u00e9s au Br\u00e9sil est relativement faible compar\u00e9 \u00e0 la population, le premier d\u00e9c\u00e8s survenu hier, mardi 17 mars, a cr\u00e9\u00e9 une prise de conscience et oblig\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T06:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-26T17:11:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-HOME-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"On se serre les coudes\",\"datePublished\":\"2020-03-19T06:19:00+00:00\",\"dateModified\":\"2020-03-26T17:11:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/\"},\"wordCount\":291,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/mercado-livre-logo-coronavirus-bresil-HOME-1.png\",\"keywords\":[\"Covid-19\",\"identit\u00e9\",\"logo\",\"Mercado Livre\"],\"articleSection\":[\"Communication\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/\",\"name\":\"On se serre les coudes - Alexandre Cenis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/mercado-livre-logo-coronavirus-bresil-HOME-1.png\",\"datePublished\":\"2020-03-19T06:19:00+00:00\",\"dateModified\":\"2020-03-26T17:11:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/mercado-livre-logo-coronavirus-bresil-HOME-1.png\",\"contentUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/mercado-livre-logo-coronavirus-bresil-HOME-1.png\",\"width\":770,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/03\\\/19\\\/on-se-serrre-les-coudes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alexandrecenis.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On se serre les coudes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#website\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/\",\"name\":\"Alexandre Cenis\",\"description\":\"Intelligence Cr\u00e9ative\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alexandrecenis.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\",\"name\":\"admin8497\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g\",\"caption\":\"admin8497\"},\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/author\\\/admin8497\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On se serre les coudes - Alexandre Cenis","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/","og_locale":"fr_FR","og_type":"article","og_title":"On se serre les coudes - Alexandre Cenis","og_description":"Bien le bonjour le monde digital ! Aucun pays n\u2019est \u00e9pargn\u00e9 par la crise du Covid-19 (d&rsquo;ailleurs j&rsquo;esp\u00e8re que \u00e7a va chez vous). M\u00eame si le nombre de cas d\u00e9tect\u00e9s au Br\u00e9sil est relativement faible compar\u00e9 \u00e0 la population, le premier d\u00e9c\u00e8s survenu hier, mardi 17 mars, a cr\u00e9\u00e9 une prise de conscience et oblig\u00e9 [&hellip;]","og_url":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/","og_site_name":"Alexandre Cenis","article_published_time":"2020-03-19T06:19:00+00:00","article_modified_time":"2020-03-26T17:11:48+00:00","og_image":[{"width":770,"height":433,"url":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-HOME-1.png","type":"image\/png"}],"author":"admin8497","twitter_card":"summary_large_image","twitter_creator":"@alexandrecenis","twitter_site":"@alexandrecenis","twitter_misc":{"\u00c9crit par":"admin8497","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#article","isPartOf":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/"},"author":{"name":"admin8497","@id":"https:\/\/alexandrecenis.com\/#\/schema\/person\/cb034178deaf60a8602f9c700c5b1c83"},"headline":"On se serre les coudes","datePublished":"2020-03-19T06:19:00+00:00","dateModified":"2020-03-26T17:11:48+00:00","mainEntityOfPage":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/"},"wordCount":291,"image":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-HOME-1.png","keywords":["Covid-19","identit\u00e9","logo","Mercado Livre"],"articleSection":["Communication"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/","url":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/","name":"On se serre les coudes - Alexandre Cenis","isPartOf":{"@id":"https:\/\/alexandrecenis.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#primaryimage"},"image":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-HOME-1.png","datePublished":"2020-03-19T06:19:00+00:00","dateModified":"2020-03-26T17:11:48+00:00","author":{"@id":"https:\/\/alexandrecenis.com\/#\/schema\/person\/cb034178deaf60a8602f9c700c5b1c83"},"breadcrumb":{"@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#primaryimage","url":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-HOME-1.png","contentUrl":"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/03\/mercado-livre-logo-coronavirus-bresil-HOME-1.png","width":770,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/alexandrecenis.com\/index.php\/2020\/03\/19\/on-se-serrre-les-coudes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alexandrecenis.com\/"},{"@type":"ListItem","position":2,"name":"On se serre les coudes"}]},{"@type":"WebSite","@id":"https:\/\/alexandrecenis.com\/#website","url":"https:\/\/alexandrecenis.com\/","name":"Alexandre Cenis","description":"Intelligence Cr\u00e9ative","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alexandrecenis.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/alexandrecenis.com\/#\/schema\/person\/cb034178deaf60a8602f9c700c5b1c83","name":"admin8497","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9586a1b4e51047e1977e647153ddd075f143e741c8e5ba4d03f6cfa4c61126fd?s=96&d=mm&r=g","caption":"admin8497"},"url":"https:\/\/alexandrecenis.com\/index.php\/author\/admin8497\/"}]}},"_links":{"self":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts\/1584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/comments?post=1584"}],"version-history":[{"count":5,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts\/1584\/revisions"}],"predecessor-version":[{"id":1629,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/posts\/1584\/revisions\/1629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/media?parent=1584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/categories?post=1584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexandrecenis.com\/index.php\/wp-json\/wp\/v2\/tags?post=1584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}