{"id":1369,"date":"2020-02-25T08:38:20","date_gmt":"2020-02-25T07:38:20","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1369"},"modified":"2020-02-25T08:38:37","modified_gmt":"2020-02-25T07:38:37","slug":"le-pack-lagerfeld","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/25\/le-pack-lagerfeld\/","title":{"rendered":"Le Pac Lagerfeld"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Le saviez-vous\u00a0 : la Maison Karl Lagerfeld a lanc\u00e9 un jeu r\u00e9tro pour promouvoir sa nouvelle collection. Les utilisateurs incarnent la c\u00e9l\u00e8bre Choupette. Il s\u2019agit du chat de compagnie du d\u00e9funt cr\u00e9ateur. Le but est d\u2019\u00e9viter une \u00e9quipe de chiens pour r\u00e9cup\u00e9rer les convoit\u00e9s Karl Koins. Les personnages de chiens sont individuellement programm\u00e9s pour chasser activement les joueurs. Le but est de les emp\u00eacher\u00a0 de se frayer un chemin \u00e0 travers la carte. Le jeu reprend ainsi le concept du\u00a0c\u00e9l\u00e8bre\u00a0Pac-man.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1371 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/Pacman-lagerfield.jpg\" alt=\"\" width=\"640\" height=\"400\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/Pacman-lagerfield.jpg 640w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/Pacman-lagerfield-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: justify;\">C\u2019est le premier jeu vid\u00e9o interactif de la marque qui se connecte \u00e0 la vie r\u00e9elle. En effet il donne acc\u00e8s \u00e0 certains des \u00e9l\u00e9ments de la collection. En fait, lors\u00a0d\u2019un tirage au sort hebdomadaire, les joueurs ayant le score le plus \u00e9lev\u00e9 recevront une carte-cadeau \u00e0 utiliser dans un magasin Karl Lagerfeld au\u00a0Royaume-Uni et en Europe.\u00a0Les joueurs peuvent ainsi tenter de remporter\u00a0un bon d\u2019achat d\u2019une valeur de 250 euros.<\/p>\n<p style=\"text-align: justify;\">Chaque petit d\u00e9tail a \u00e9t\u00e9 soigneusement analys\u00e9. La forme du labyrinthe du jeu est un clin d\u2019\u0153il \u00e0 l\u2019architecture du b\u00e2timent de la Maison Karl Lagerfeld. On y retrouve ainsi le logo, la cl\u00f4ture et les plantes astucieusement dispos\u00e9es pour refl\u00e9ter le design de la boutique du\u00a021 rue St-Guillaume \u00e0 Paris.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1375\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/t\u00e9l\u00e9chargement-1.png\" alt=\"\" width=\"720\" height=\"399\" \/><\/p>\n<p style=\"text-align: justify;\">Des animations bas\u00e9es sur les segments de jeu figureront \u00e9galement dans la campagne de lancement de la nouvelle collection en ligne et en magasin. Une tendance d\u00e9sormais r\u00e9pandue de cr\u00e9er des jeux vid\u00e9o pour promouvoir les nouvelles collections. En effet les marques de mode envisagent \u00e9galement de plus en plus les jeux et la gamification.<\/p>\n<p style=\"text-align: justify;\">Un autre moyen d\u2019engager les fans et d\u2019affiner le design et le style qu\u2019ils choisissent. La Maison Karl Lagerfeld\u00a0est disponible pour\u00a0jouer sur les ordinateurs de bureau,\u00a0les tablettes et les mobiles\u00a0via <a href=\"https:\/\/www.karl.com\/it\/subhome\/maison-karllagerfeld_section\">ce site<\/a>\u00a0et \u00e9galement sur les r\u00e9seaux sociaux de la marque, Facebook et Instagram, et en magasin <strong>jusqu\u2019au\u00a013 mars 2020.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Le saviez-vous\u00a0 : la Maison Karl Lagerfeld a lanc\u00e9 un jeu r\u00e9tro pour promouvoir sa nouvelle collection. Les utilisateurs incarnent la c\u00e9l\u00e8bre Choupette. Il s\u2019agit du chat de compagnie du d\u00e9funt cr\u00e9ateur. Le but est d\u2019\u00e9viter une \u00e9quipe de chiens pour r\u00e9cup\u00e9rer les convoit\u00e9s Karl Koins. Les personnages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[536,533,534,535],"class_list":["post-1369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-choupette","tag-karl-lagerfeld","tag-pac-man","tag-retro-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Pac Lagerfeld - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/25\/le-pack-lagerfeld\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Pac Lagerfeld - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Le saviez-vous\u00a0 : la Maison Karl Lagerfeld a lanc\u00e9 un jeu r\u00e9tro pour promouvoir sa nouvelle collection. Les utilisateurs incarnent la c\u00e9l\u00e8bre Choupette. Il s\u2019agit du chat de compagnie du d\u00e9funt cr\u00e9ateur. Le but est d\u2019\u00e9viter une \u00e9quipe de chiens pour r\u00e9cup\u00e9rer les convoit\u00e9s Karl Koins. 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