{"id":1327,"date":"2020-02-19T08:19:27","date_gmt":"2020-02-19T07:19:27","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1327"},"modified":"2020-02-19T08:19:27","modified_gmt":"2020-02-19T07:19:27","slug":"la-mise-en-biere-des-stereotypes","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/19\/la-mise-en-biere-des-stereotypes\/","title":{"rendered":"La mise en bi\u00e8re des stereotypes"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes ont la vie dure&#8230;pourtant un simple tour dans un bar vous montrera que la bi\u00e8re n\u2019a aucun genre, tout comme les cocktails et le vin. Toutefois, pour courtiser les femmes, les alcooliers se risquent \u00e0 inclure des go\u00fbts fruit\u00e9s et des design suppos\u00e9ment plus f\u00e9minins pour leur plaire.<\/p>\n<p style=\"text-align: justify;\">Ce qui donne quelques aberrations comme le ros\u00e9-pamplemousse, la version femme du whisky Johnny Walker (Jane Walker) \u00e0 l\u2019occasion du mois de la femme, et les fameuses \u201cbi\u00e8res pour femme\u201d \u00e0 l\u2019instar de l\u2019Aurosa, de la bi\u00e8re Karla par le brasseur allemand Karslberg (\u00e0 ne pas confondre avec le Danois Carlsberg \u00e9videmment) et du cider Charli par Heineken au d\u00e9but des ann\u00e9es 2000.<\/p>\n<p style=\"text-align: justify;\">Avec \u00abCheers to all\u00bb con\u00e7ue par Publicis Italie, Heineken entend rappeler qu\u2019une bi\u00e8re est pour celui ou celle qui la commande, ni plus ni moins : la campagne met ainsi en sc\u00e8ne diff\u00e9rentes histoires de bars dans lesquelles le serveur se trompe toujours au moment de servir un cocktail et une bi\u00e8re \u00e0 deux personnes de sexe oppos\u00e9. Le champagne ou le cocktail est bien \u00e9videmment pr\u00e9sent\u00e9 \u00e0 la femme, avant que les boissons ne soient \u00e9chang\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1329 \" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/t\u00e9l\u00e9chargement.jpg\" alt=\"\" width=\"435\" height=\"167\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/t\u00e9l\u00e9chargement.jpg 362w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/t\u00e9l\u00e9chargement-300x115.jpg 300w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/p>\n<p style=\"text-align: justify;\">Pour Blanca Juti, responsable des affaires commerciales chez Heineken, la campagne vise \u00e0 \u00ab\u00a0briser les st\u00e9r\u00e9otypes, dans les deux sens. Il n\u2019y a aucune raison pour que la bi\u00e8re soit destin\u00e9e aux hommes et les cocktails aux femmes. Les boissons n\u2019ont pas de sexe. Nous voulons montrer une image de la soci\u00e9t\u00e9 qui soit vraie et traite les gens de la m\u00eame mani\u00e8re.\u201d<\/p>\n<p style=\"text-align: justify;\">Elle ajoute : \u201cCette publicit\u00e9 est une image r\u00e9elle de la r\u00e9alit\u00e9, nous n\u2019avons rien eu \u00e0 ajouter. Quand vous la regardez, vous souriez parce que c\u2019est quelque chose qui nous est tous arriv\u00e9. C\u2019est en cela qu\u2019elle r\u00e9sonne.\u201d Pas faux non ?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dD6r53DWxwk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes ont la vie dure&#8230;pourtant un simple tour dans un bar vous montrera que la bi\u00e8re n\u2019a aucun genre, tout comme les cocktails et le vin. Toutefois, pour courtiser les femmes, les alcooliers se risquent \u00e0 inclure des go\u00fbts fruit\u00e9s et des design suppos\u00e9ment plus f\u00e9minins pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,2,3],"tags":[73,531,491,532],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicite","category-tv","tag-biere","tag-cheers-to-all","tag-heineken","tag-stereotype"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mise en bi\u00e8re des stereotypes - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/19\/la-mise-en-biere-des-stereotypes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mise en bi\u00e8re des stereotypes - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Les st\u00e9r\u00e9otypes ont la vie dure&#8230;pourtant un simple tour dans un bar vous montrera que la bi\u00e8re n\u2019a aucun genre, tout comme les cocktails et le vin. 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