{"id":1271,"date":"2020-02-07T04:26:31","date_gmt":"2020-02-07T03:26:31","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1271"},"modified":"2020-02-07T04:26:31","modified_gmt":"2020-02-07T03:26:31","slug":"jai-plus-de-reseau","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/07\/jai-plus-de-reseau\/","title":{"rendered":"J&rsquo;ai plus de r\u00e9seau"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Pour bien terminer la semaine, parlons aujourd&rsquo;hui de la marque Hyuandai qui tape tr\u00e8s fort avec cette campagne sur les dangers du t\u00e9l\u00e9phone au volant.\u00a0En effet, Hyundai et\u00a0BBDO\u00a0Perou utilise l\u2019obscurit\u00e9 de la nuit pour faire ressortir les logos de diff\u00e9rents r\u00e9seaux sociaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1275 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/84719798_10157840249734242_969253219672784896_n.jpg\" alt=\"\" width=\"960\" height=\"610\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/84719798_10157840249734242_969253219672784896_n.jpg 960w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/84719798_10157840249734242_969253219672784896_n-300x191.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/84719798_10157840249734242_969253219672784896_n-768x488.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/84719798_10157840249734242_969253219672784896_n-780x496.jpg 780w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: justify;\">Dans cette campagne \u00ab Don\u2019t use your phone while driving \u00bb, la marque automobile transmet un message fort qui vise tous les conducteurs. Le nom de la marque figure seulement en bas des spots et non sur les voitures. Les lumi\u00e8res flashys dynamisent la publicit\u00e9 tout en mettant la lumi\u00e8re sur les voitures retourn\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1276 size-full\" src=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/85007489_10157840249784242_6020145617446109184_n.jpg\" alt=\"\" width=\"960\" height=\"588\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/85007489_10157840249784242_6020145617446109184_n.jpg 960w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/85007489_10157840249784242_6020145617446109184_n-300x184.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/85007489_10157840249784242_6020145617446109184_n-768x470.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/02\/85007489_10157840249784242_6020145617446109184_n-780x478.jpg 780w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: justify;\">La technique du Shockvertising est clairement bien utilis\u00e9e dans cette campagne. Pour rappel, le Shockvertising c&rsquo;est une strat\u00e9gie de communication qui, par le biais du choc, vise \u00e0 augmenter l&rsquo;attention du destinataire et la m\u00e9morisation du message dans le but d&rsquo;obtenir de lui une r\u00e9action&#8230;majoritairement utilis\u00e9 dans les campagnes de sensibilisation et de pr\u00e9vention, son utilisation dans cette campagne est intelligemment utilis\u00e9 comme un r\u00e9el message de pr\u00e9vention routi\u00e8re !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Pour bien terminer la semaine, parlons aujourd&rsquo;hui de la marque Hyuandai qui tape tr\u00e8s fort avec cette campagne sur les dangers du t\u00e9l\u00e9phone au volant.\u00a0En effet, Hyundai et\u00a0BBDO\u00a0Perou utilise l\u2019obscurit\u00e9 de la nuit pour faire ressortir les logos de diff\u00e9rents r\u00e9seaux sociaux. Dans cette campagne \u00ab Don\u2019t use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[513,516,514,515,517],"class_list":["post-1271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-hyuandai","tag-prevention","tag-prevention-routiere","tag-shockvertising","tag-telephone-au-volant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J&#039;ai plus de r\u00e9seau - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/07\/jai-plus-de-reseau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J&#039;ai plus de r\u00e9seau - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Pour bien terminer la semaine, parlons aujourd&rsquo;hui de la marque Hyuandai qui tape tr\u00e8s fort avec cette campagne sur les dangers du t\u00e9l\u00e9phone au volant.\u00a0En effet, Hyundai et\u00a0BBDO\u00a0Perou utilise l\u2019obscurit\u00e9 de la nuit pour faire ressortir les logos de diff\u00e9rents r\u00e9seaux sociaux. 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