{"id":1250,"date":"2020-02-03T06:05:31","date_gmt":"2020-02-03T05:05:31","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1250"},"modified":"2020-02-03T06:06:39","modified_gmt":"2020-02-03T05:06:39","slug":"who-is-the-queen","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/03\/who-is-the-queen\/","title":{"rendered":"Who is the queen ?"},"content":{"rendered":"

Bien le bonjour le monde digital ! Le saviez-vous ? Pour la sortie du nouveau film sur Harley Quinn, Warner Bros France s\u2019est associ\u00e9 \u00e0 l\u2019agence Biborg pour organiser un stunt marketing insolite. C\u2019est sur les Champs-Elys\u00e9es qu\u2019ils ont d\u00e9cid\u00e9 d\u2019installer une machine \u00e0 bonbons g\u00e9ante\u2026 \u00e0 l\u2019int\u00e9rieur d\u2019une colonne Morris. \u201cBirds of Prey et la fantabuleuse histoire d\u2019Harley Quinn<\/strong>\u201d sortira en salles Mercredi prochain et pour communiquer dessus, autant le faire \u00e0 l\u2019image du c\u00e9l\u00e8bre personnage de DC Comics.<\/p>\n

\"\"<\/p>\n

C\u2019est pourquoi cette id\u00e9e cr\u00e9ative permet aux spectateurs d\u2019interagir avec la machine. Un peu d\u00e9laiss\u00e9e et m\u00e9connue du grand public fran\u00e7ais (non averti des comics originaux), Harley Quinn doit se faire une place. Le but de la machine est donc, bien \u00e9videmment, d\u2019intriguer les passants afin de leur faire d\u00e9couvrir l\u2019iconique vilaine de l\u2019univers Batman.<\/p>\n

\"\"<\/p>\n

Situ\u00e9e juste devant l\u2019agence Publicis, la colonne Morris a \u00e9t\u00e9 compl\u00e8tement transform\u00e9e de haut en bas, en hommage \u00e0 la jeune anti-h\u00e9ro\u00efne. C\u2019est s\u00fbr que \u00e7a change de la traditionnelle affiche de film. Avec le maillet d\u2019Harley Quinn fracassant le bocal \u00e0 bonbons tout en haut de la colonne, on rep\u00e8re facilement de loin la dr\u00f4le de machine.<\/p>\n

\"\"<\/p>\n

Alors\u00a0comment \u00e7a fonctionne ?\u00a0Tout simplement, en promettant (ou pas) d\u2019aller voir le film en appuyant sur un bouton. Selon votre r\u00e9ponse, vous aurez le droit \u00e0 un bonbon, ou \u00e0 une mini-insulte.<\/p>\n

\"\"<\/p>\n

En compl\u00e9ment de cette installation, un concours Twitter est organis\u00e9 : un(e) fan pourra ainsi remporter la fameuse batte d\u2019Harley Quinn, en postant un selfie devant la machine \u00e0 bonbons, avec le hashtag #BirdsOfPrey. Admettons \u00e9galement que la machine n\u2019a pas \u00e9t\u00e9 mise sur les Champs-Elys\u00e9es pour rien : puisque 6 cin\u00e9mas sont install\u00e9s tout au long de l\u2019avenue. Simple et efficace non ?<\/p>\n

 <\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Bien le bonjour le monde digital ! Le saviez-vous ? Pour la sortie du nouveau film sur Harley Quinn, Warner Bros France s\u2019est associ\u00e9 \u00e0 l\u2019agence Biborg pour organiser un stunt marketing insolite. C\u2019est sur les Champs-Elys\u00e9es qu\u2019ils ont d\u00e9cid\u00e9 d\u2019installer une machine \u00e0 bonbons g\u00e9ante\u2026 \u00e0 l\u2019int\u00e9rieur d\u2019une colonne Morris. \u201cBirds of Prey et […]<\/p>\n","protected":false},"author":1,"featured_media":1260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[506,57,507,504,505],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-birds-of-prey","tag-bonbons","tag-colonne-morris","tag-harley-quinn","tag-warner-bros"],"yoast_head":"\nWho is the queen ? - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/02\/03\/who-is-the-queen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is the queen ? - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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