{"id":1234,"date":"2020-01-29T07:29:46","date_gmt":"2020-01-29T06:29:46","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1234"},"modified":"2020-01-29T07:29:46","modified_gmt":"2020-01-29T06:29:46","slug":"riche-idee","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/29\/riche-idee\/","title":{"rendered":"Riche id\u00e9e"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Habituellement, les publicit\u00e9s sur les jeux d\u2019argent sont port\u00e9es\u2026 sur l\u2019argent. Mais pour 2020, la FDJ, accompagn\u00e9e de sa nouvelle agence Romance, a d\u00e9cid\u00e9 de miser sur l\u2019aspect \u00e9motionnel du gain.<\/p>\n<p style=\"text-align: justify;\">Dans un film, compl\u00e9t\u00e9 par trois spots bonus plus courts, on d\u00e9couvre un groupe d\u2019amis qui discute de leurs r\u00eaves s\u2019ils devenaient millionnaires en gagnant \u00e0 l\u2019EuroMillions. De nombreuses id\u00e9es fusent, mais la chute de cette conversation est inattendue et touchante.<\/p>\n<p style=\"text-align: justify;\">La question finale de cette campagne t\u00e9l\u00e9vis\u00e9e et digitale est \u201cQuel millionnaire serez-vous\u00a0?\u201d. La campagne est \u00e9galement diffus\u00e9e sous forme d\u2019affichage, avec la question d\u00e9clin\u00e9e en \u201cQuelle vie changerez-vous apr\u00e8s la v\u00f4tre ?\u201d ou encore \u201cAvec qui partagerez-vous ?\u201d.<\/p>\n<p style=\"text-align: justify;\">Pour la FDJ, une telle somme doit \u00eatre partag\u00e9e avec ses proches, pour cr\u00e9er des moments uniques, puisque le bonheur repose essentiellement sur nos relations et pas sur le capital. Une campagne pleine d\u2019\u00e9motions et qui peut rappeler \u00e0 tout le monde des discussions pass\u00e9es sur \u201cque faire si je devenais riche?\u201d&#8230;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_qwXqQ9tSZo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/F5jIW5_LqN4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3URvd6hhegw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Habituellement, les publicit\u00e9s sur les jeux d\u2019argent sont port\u00e9es\u2026 sur l\u2019argent. Mais pour 2020, la FDJ, accompagn\u00e9e de sa nouvelle agence Romance, a d\u00e9cid\u00e9 de miser sur l\u2019aspect \u00e9motionnel du gain. Dans un film, compl\u00e9t\u00e9 par trois spots bonus plus courts, on d\u00e9couvre un groupe d\u2019amis qui discute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2,3],"tags":[495,494,492,493],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","category-tv","tag-euromillions","tag-fdj","tag-idee","tag-millionnaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Riche id\u00e9e - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/29\/riche-idee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Riche id\u00e9e - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Habituellement, les publicit\u00e9s sur les jeux d\u2019argent sont port\u00e9es\u2026 sur l\u2019argent. Mais pour 2020, la FDJ, accompagn\u00e9e de sa nouvelle agence Romance, a d\u00e9cid\u00e9 de miser sur l\u2019aspect \u00e9motionnel du gain. 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