{"id":1219,"date":"2020-01-27T06:23:40","date_gmt":"2020-01-27T05:23:40","guid":{"rendered":"https:\/\/alexandrecenis.com\/?p=1219"},"modified":"2020-01-27T06:23:40","modified_gmt":"2020-01-27T05:23:40","slug":"1-etincelle","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/27\/1-etincelle\/","title":{"rendered":"1 \u00e9tincelle"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Tadaaa ! Puma, l\u2019un des \u00e9quipementiers de sport les plus en vogue, revient avec une campagne \u00e9lectrique. Apr\u00e8s Nike qui retrace le l\u2019ascension de ses deux ambassadeurs stars LeBron James (RIP) et Kylian Mbappe, et Adidas qui c\u00e9l\u00e8bre le Nouvel An chinois, la marque allemande joue la carte de la performance.<\/p>\n<p style=\"text-align: justify;\">\u00c0 travers un film r\u00e9alis\u00e9 par l\u2019agence LaFourmi, Puma explique comment les footballeurs de haut niveau sont devenus de grands champions. Le film met en sc\u00e8ne des joueurs tels que Luis Suarez, Marco Reus, Sergio Ag\u00fcero ou encore le champion du monde Antoine Griezmann, berc\u00e9 par les explications de Pep Guardiola, l\u2019entra\u00eeneur de Manchester City.<\/p>\n<p style=\"text-align: justify;\">En effet, le technicien espagnol explique pourquoi avec Puma les joueurs deviennent des vainqueurs.\u00a0\u00ab\u00a0It all starts with a spark, that\u2019s how players become champions\u00a0\u00bb\u00a0(Tout commence avec une \u00e9tincelle, c\u2019est ainsi que les joueurs deviennent des champions en VF).<\/p>\n<p style=\"text-align: justify;\">La campagne est \u00e9crite par Xavier Yonter et Fran\u00e7ois B\u00e9vierre, la direction artistique a \u00e9t\u00e9 confi\u00e9e \u00e0 R\u00e9mi Issaly (SevenOneThree). Le film a \u00e9t\u00e9 r\u00e9alis\u00e9 Sharif Abdel Mawla et produit par Partizan.<\/p>\n<p style=\"text-align: justify;\">Alors que les mastodontes Nike et Adidas assurent les campagnes sportives les plus cr\u00e9atives, Puma tente d\u2019\u00e9merger avec quelques stars que que l\u2019on n\u2019imaginait pas forc\u00e9ment dans son \u00e9curie. Si ce pas de c\u00f4t\u00e9 est moins net que celui de\u00a0Reebok, cette petite \u00e9tincelle pourrait \u00eatre le d\u00e9but d\u2019un plus grand feu\u2026 \u00e0 condition de l\u2019entretenir.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nPPVzhEX324\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Tadaaa ! Puma, l\u2019un des \u00e9quipementiers de sport les plus en vogue, revient avec une campagne \u00e9lectrique. Apr\u00e8s Nike qui retrace le l\u2019ascension de ses deux ambassadeurs stars LeBron James (RIP) et Kylian Mbappe, et Adidas qui c\u00e9l\u00e8bre le Nouvel An chinois, la marque allemande joue la carte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2,3],"tags":[488,487,485,484,486],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","category-tv","tag-kylian-mbappe","tag-lebron-james","tag-pep-guardiola","tag-puma","tag-spark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1 \u00e9tincelle - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/27\/1-etincelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 \u00e9tincelle - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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