{"id":1069,"date":"2020-01-13T06:14:56","date_gmt":"2020-01-13T05:14:56","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=1069"},"modified":"2020-01-13T06:14:56","modified_gmt":"2020-01-13T05:14:56","slug":"mcdonalds-a-un-grain","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/13\/mcdonalds-a-un-grain\/","title":{"rendered":"McDonald’s a un grain"},"content":{"rendered":"

Bien le bonjour le monde digital ! McDonald\u2019s modifie son fameux M, form\u00e9 de deux arches pour la campagne de McCaf\u00e9 2020 en Allemagne. Le logo a \u00e9t\u00e9 re-imagin\u00e9 comme un personnage fatigu\u00e9, somnolent dont les paupi\u00e8res sont lourdes. Mais gr\u00e2ce \u00e0 McCaf\u00e9, le logo se r\u00e9veille et redevient alerte, d\u00e9couvrant ses pupilles form\u00e9es par des grains de caf\u00e9.<\/p>\n

\"\"<\/p>\n

Cette campagne ludique et minimaliste est diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et sur les r\u00e9seaux sociaux, avec comme l\u00e9gende \u201cthanks to a really good coffee, of course\u201d. Une mani\u00e8re simple pour mettre en avant leur caf\u00e9, assez fort pour r\u00e9veiller leur propre logo. En jouant uniquement sur les iconiques arches du M…Simple et efficace non ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien le bonjour le monde digital ! McDonald\u2019s modifie son fameux M, form\u00e9 de deux arches pour la campagne de McCaf\u00e9 2020 en Allemagne. Le logo a \u00e9t\u00e9 re-imagin\u00e9 comme un personnage fatigu\u00e9, somnolent dont les paupi\u00e8res sont lourdes. Mais gr\u00e2ce \u00e0 McCaf\u00e9, le logo se r\u00e9veille et redevient alerte, d\u00e9couvrant ses pupilles form\u00e9es par […]<\/p>\n","protected":false},"author":1,"featured_media":1070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2],"tags":[290,446,119,448,447],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","tag-logo","tag-mccafe","tag-mcdonalds","tag-of-course","tag-thanks-to-a-really-good-coffee"],"yoast_head":"\nMcDonald's a un grain - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/13\/mcdonalds-a-un-grain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald's a un grain - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! McDonald\u2019s modifie son fameux M, form\u00e9 de deux arches pour la campagne de McCaf\u00e9 2020 en Allemagne. Le logo a \u00e9t\u00e9 re-imagin\u00e9 comme un personnage fatigu\u00e9, somnolent dont les paupi\u00e8res sont lourdes. Mais gr\u00e2ce \u00e0 McCaf\u00e9, le logo se r\u00e9veille et redevient alerte, d\u00e9couvrant ses pupilles form\u00e9es par […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/13\/mcdonalds-a-un-grain\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandre Cenis\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T05:14:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/01\/mcdonalds-mccafe-1-1600x1130-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin8497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:site\" content=\"@alexandrecenis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8497\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/01\\\/13\\\/mcdonalds-a-un-grain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/01\\\/13\\\/mcdonalds-a-un-grain\\\/\"},\"author\":{\"name\":\"admin8497\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/#\\\/schema\\\/person\\\/cb034178deaf60a8602f9c700c5b1c83\"},\"headline\":\"McDonald’s a un grain\",\"datePublished\":\"2020-01-13T05:14:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/01\\\/13\\\/mcdonalds-a-un-grain\\\/\"},\"wordCount\":127,\"image\":{\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/01\\\/13\\\/mcdonalds-a-un-grain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrecenis.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/mcdonalds-mccafe-1-1600x1130-1.jpg\",\"keywords\":[\"logo\",\"McCaf\u00e9\",\"McDonald's\",\"of course\",\"thanks to a really good coffee\"],\"articleSection\":[\"Communication\",\"Marketing\",\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/01\\\/13\\\/mcdonalds-a-un-grain\\\/\",\"url\":\"https:\\\/\\\/alexandrecenis.com\\\/index.php\\\/2020\\\/01\\\/13\\\/mcdonalds-a-un-grain\\\/\",\"name\":\"McDonald's a un grain - 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