{"id":1060,"date":"2020-01-08T08:03:37","date_gmt":"2020-01-08T07:03:37","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=1060"},"modified":"2020-01-08T08:03:37","modified_gmt":"2020-01-08T07:03:37","slug":"thats-what-i-like","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/08\/thats-what-i-like\/","title":{"rendered":"That&rsquo;s What I like"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Bruno Mars a dit un jour en 2016 \u00ab\u00a0That&rsquo;s What I like\u00a0\u00bb et tout le monde s&rsquo;en souvient encore 4 ans apr\u00e8s&#8230;et bien apr\u00e8s 20 ans sans slogan aux \u00c9tats-Unis, Pepsi en a r\u00e9v\u00e9l\u00e9 un \u201cThat\u2019s What I Like\u201d pour toutes ses boissons, dans une nouvelle campagne (mais rien \u00e0 avoir avec Bruno Mars).<\/p>\n<p style=\"text-align: justify;\">\u00c0 destination de la t\u00e9l\u00e9vision, des r\u00e9seaux sociaux et de l\u2019affichage ext\u00e9rieur, cinq spots ont \u00e9t\u00e9 con\u00e7us par deux agences diff\u00e9rentes : \u201cGlow Up\u201d et \u201cFade Away\u201d par l\u2019agence Goodby Silverstein &amp; Partners, et \u201cDj\u201d, \u201cSubway\u201d, \u201cLavander\u00eda\u201d par l\u2019agence Alma.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/e5dJNyTbG9I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Dans cette campagne on voit des personnes qui se mettent \u00e0 danser dans des endroits ou des situations incongrus, sur des musiques entra\u00eenantes et rythm\u00e9es, chacune \u00e9tant diff\u00e9rente pour chaque vid\u00e9o. Ils oublient le monde autour d\u2019eux, comme si personne ne les regardaient, m\u00eame si tout le monde les regarde en r\u00e9alit\u00e9.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TsLCDMV-6Lw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Cette campagne sera diffus\u00e9e dans les foyers anglophones et hispanophones, puisque Pepsi veut profiter de la croissance constante de la population hispanique aux \u00c9tats-Unis pour d\u00e9velopper ses ventes gr\u00e2ce \u00e0 cette cible.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/spDdO_ZB-lE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Bruno Mars a dit un jour en 2016 \u00ab\u00a0That&rsquo;s What I like\u00a0\u00bb et tout le monde s&rsquo;en souvient encore 4 ans apr\u00e8s&#8230;et bien apr\u00e8s 20 ans sans slogan aux \u00c9tats-Unis, Pepsi en a r\u00e9v\u00e9l\u00e9 un \u201cThat\u2019s What I Like\u201d pour toutes ses boissons, dans une nouvelle campagne (mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[443,445,444,442],"class_list":["post-1060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-hispanique","tag-nouveau-slogan","tag-pepsi","tag-thats-what-i-like"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>That&#039;s What I like - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/08\/thats-what-i-like\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"That&#039;s What I like - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! 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