{"id":1044,"date":"2020-01-06T06:01:16","date_gmt":"2020-01-06T05:01:16","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=1044"},"modified":"2020-01-06T06:01:16","modified_gmt":"2020-01-06T05:01:16","slug":"dracula-peut-faire-pieu","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/06\/dracula-peut-faire-pieu\/","title":{"rendered":"Dracula peut faire pieu"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Pour se d\u00e9marquer, les cr\u00e9atifs doivent redoubler d\u2019ing\u00e9niosit\u00e9 s\u2019ils veulent que leur produit marque les esprits. \u00c7a, les \u00e9quipes de BBC l\u2019ont bien compris. En effet, pour assurer la promotion de sa s\u00e9rie Dracula, la cha\u00eene a mis\u00e9 sur des panneaux originaux au Royaume-Uni. Le concept ? Cr\u00e9e une surface \u00e9volutive sur laquelle les passants aper\u00e7oivent, une fois la nuit tomb\u00e9e, l\u2019ombre du terrible conte originaire de Transylvanie.<\/p>\n<p style=\"text-align: justify;\">C\u2019est bien connu, les vampires ne sont pas grands amateurs de la lumi\u00e8re solaire. Aussi, en pleine journ\u00e9e, les panneaux de BBC ne laissent pas appara\u00eetre Dracula. Juste une s\u00e9rie de pieux parfois ensanglant\u00e9s plac\u00e9s c\u00f4te \u00e0 c\u00f4te. Au premier abord, on pourrait croire que ces armes si pl\u00e9biscit\u00e9s par les chasseurs de vampires ont \u00e9t\u00e9 plac\u00e9s au hasard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1047 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/01\/panneau-dracula-bbc-3.jpg\" alt=\"\" width=\"940\" height=\"671\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/01\/panneau-dracula-bbc-3.jpg 940w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/01\/panneau-dracula-bbc-3-300x214.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/01\/panneau-dracula-bbc-3-768x548.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2020\/01\/panneau-dracula-bbc-3-780x557.jpg 780w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p style=\"text-align: justify;\">Il n\u2019en est rien ! En effet, le soleil couch\u00e9, une lumi\u00e8re lat\u00e9rale s\u2019allume et on r\u00e9alise que les ombres projet\u00e9s par ses rayons reconstituent le profil de Dracula. Pour parfaire cette ambiance inqui\u00e9tante, BBC \u00e0 mis \u00e0 disposition une \u00ab caisse en cas de vampire \u00bb. Dispos\u00e9e sous les panneaux, celle-ci abrite un pieu en bois. Commentant cette campagne publicitaire, Olly Harnett, directeur cr\u00e9atif de BBC a d\u00e9clar\u00e9 : notre campagne pour Dracula laisse l\u2019audience avec la certitude qu\u2019ils peuvent attendre de notre adaptation de ce personnage quelque de frais et d\u2019inattendu.<\/p>\n<p class=\"inline-iframe-video\" style=\"text-align: center;\"><iframe src=\"https:\/\/www.notube.co\/media\/5e0f130cb2def30400cc87e3\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Le show a d\u00e9barqu\u00e9 le 1er janvier sur BBC, et il est arriv\u00e9 en France le 4.01. Pilot\u00e9 par Steven Moffat et Mark Gatis, qui \u00e9taient au manettes de la s\u00e9rie \u00e0 succ\u00e8s Sherlock, Dracula sera une relecture du roman \u00e9ponyme gothique de Bram Stoker. On devrait donc suivre les origines du comte en Europe de l\u2019Est. Puis son arriv\u00e9e dans la Londres victorienne des ann\u00e9es 1890.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Pour se d\u00e9marquer, les cr\u00e9atifs doivent redoubler d\u2019ing\u00e9niosit\u00e9 s\u2019ils veulent que leur produit marque les esprits. \u00c7a, les \u00e9quipes de BBC l\u2019ont bien compris. En effet, pour assurer la promotion de sa s\u00e9rie Dracula, la cha\u00eene a mis\u00e9 sur des panneaux originaux au Royaume-Uni. Le concept ? Cr\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4,2,3],"tags":[155,435,436,434,437,246],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","category-publicite","category-tv","tag-affichage","tag-bbc","tag-constraste","tag-dracula","tag-lumiere","tag-netflix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dracula peut faire pieu - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2020\/01\/06\/dracula-peut-faire-pieu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dracula peut faire pieu - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Pour se d\u00e9marquer, les cr\u00e9atifs doivent redoubler d\u2019ing\u00e9niosit\u00e9 s\u2019ils veulent que leur produit marque les esprits. \u00c7a, les \u00e9quipes de BBC l\u2019ont bien compris. En effet, pour assurer la promotion de sa s\u00e9rie Dracula, la cha\u00eene a mis\u00e9 sur des panneaux originaux au Royaume-Uni. Le concept ? 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