{"id":1036,"date":"2019-12-23T09:43:42","date_gmt":"2019-12-23T08:43:42","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=1036"},"modified":"2019-12-23T09:43:42","modified_gmt":"2019-12-23T08:43:42","slug":"enjoy-the-silence","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/12\/23\/enjoy-the-silence\/","title":{"rendered":"Enjoy the silence"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! L\u2019agence de cr\u00e9ation canadienne Wunder a d\u00e9cid\u00e9 de donner \u00e0 chacun une pause dans les publicit\u00e9s en cette p\u00e9riode de No\u00ebl. En effet, l\u2019\u00e9quipe a lanc\u00e9 une campagne unique intitul\u00e9e \u00abWhite Christmas\u00bb. L\u2019agence a alors achet\u00e9 des espaces publicitaires dans des emplacements privil\u00e9gi\u00e9s et les a masqu\u00e9s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1037 size-large\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-1024x683.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-300x200.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-768x512.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-1536x1024.jpg 1536w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-780x520.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1-1120x747.jpg 1120w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\">La campagne couvre les panneaux d\u2019affichage num\u00e9riques, les arr\u00eats de bus, les journaux et les m\u00e9dias sociaux. Selon le directeur cr\u00e9atif Stephen Flynn, Wunder a obtenu les placements il y a deux mois. Mais cette ann\u00e9e, elle a d\u00e9cid\u00e9 de faire le contraire en cette p\u00e9riode des f\u00eates.L\u2019agence canadienne a d\u00e9pens\u00e9 9 000 euros d\u2019achats d\u2019espaces publicitaires pour la cr\u00e9ation de ce \u00abWhite Christmas\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1039 size-large\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1024x683.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-300x200.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-768x512.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1536x1024.jpg 1536w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-780x520.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1120x747.jpg 1120w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\">.\u00abEn tant qu\u2019agence cr\u00e9ative nous passons notre temps \u00e0 cr\u00e9er des campagnes et \u00e0 promouvoir les marques. Mais cette ann\u00e9e, nous avons d\u00e9cid\u00e9 de faire l\u2019exact oppos\u00e9 et d\u2019offrir au public une pause publicitaire pendant la p\u00e9riode des f\u00eates\u00bb, explique Stephen Fltynn, le directeur de cr\u00e9ation de Wunder. Bien que le mat\u00e9riel vierge n\u2019ait fait la publicit\u00e9 d\u2019aucun produit, il a certainement cr\u00e9\u00e9 du buzz pour Wunder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1039 size-large\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1024x683.jpg 1024w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-300x200.jpg 300w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-768x512.jpg 768w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1536x1024.jpg 1536w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-780x520.jpg 780w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3-1120x747.jpg 1120w, https:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/white-christmas3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! L\u2019agence de cr\u00e9ation canadienne Wunder a d\u00e9cid\u00e9 de donner \u00e0 chacun une pause dans les publicit\u00e9s en cette p\u00e9riode de No\u00ebl. En effet, l\u2019\u00e9quipe a lanc\u00e9 une campagne unique intitul\u00e9e \u00abWhite Christmas\u00bb. L\u2019agence a alors achet\u00e9 des espaces publicitaires dans des emplacements privil\u00e9gi\u00e9s et les a masqu\u00e9s. La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[432,431,433,430],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-espace-publicitaire","tag-publicite","tag-white-christmas","tag-wunder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enjoy the silence - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/12\/23\/enjoy-the-silence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enjoy the silence - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! L\u2019agence de cr\u00e9ation canadienne Wunder a d\u00e9cid\u00e9 de donner \u00e0 chacun une pause dans les publicit\u00e9s en cette p\u00e9riode de No\u00ebl. En effet, l\u2019\u00e9quipe a lanc\u00e9 une campagne unique intitul\u00e9e \u00abWhite Christmas\u00bb. L\u2019agence a alors achet\u00e9 des espaces publicitaires dans des emplacements privil\u00e9gi\u00e9s et les a masqu\u00e9s. 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