{"id":1028,"date":"2019-12-19T07:16:59","date_gmt":"2019-12-19T06:16:59","guid":{"rendered":"http:\/\/alexandrecenis.com\/?p=1028"},"modified":"2019-12-19T07:16:59","modified_gmt":"2019-12-19T06:16:59","slug":"top","status":"publish","type":"post","link":"https:\/\/alexandrecenis.com\/index.php\/2019\/12\/19\/top\/","title":{"rendered":"TOP !"},"content":{"rendered":"<p style=\"text-align: justify;\">Bien le bonjour le monde digital ! Et si Snapchat repr\u00e9sentait une r\u00e9elle opportunit\u00e9 pour les marques ? Elles sont de plus en plus nombreuses \u00e0 utiliser l\u2019application pour promouvoir leur produits, que ce soit avec des Lens sponsoris\u00e9es comme Gucci ou des campagnes sur-mesure et contextualis\u00e9e via Discover, avec YSL Beaut\u00e9 par exemple.<\/p>\n<p style=\"text-align: justify;\">La derni\u00e8re cr\u00e9ation en date ? Un filtre en r\u00e9alit\u00e9 augment\u00e9e pour la promotion de Top Gun : Maverick, la suite du c\u00e9l\u00e8bre film des ann\u00e9es 80 avec Tom Cruise en t\u00eate d\u2019affiche. La lentille disponible depuis lundi 17 d\u00e9cembre est la premi\u00e8re du genre, elle combine r\u00e9alit\u00e9 augment\u00e9e et le trailer du film.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1029 size-full\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/snap-fille-1-e1576735927109.gif\" alt=\"\" width=\"244\" height=\"480\" \/><\/p>\n<p style=\"text-align: justify;\">L\u2019exp\u00e9rience place ainsi les utilisateurs dans la peau Pete \u00ab\u00a0Maverick\u00a0\u00bb Mitchell, interpr\u00e9t\u00e9 par l\u2019acteur am\u00e9ricain : casque de pilote sur la t\u00eate, ils peuvent regarder le trailer gr\u00e2ce \u00e0 un bouton plac\u00e9 directement pr\u00e9sent sur l\u2019\u00e9cran et filmer leurs r\u00e9actions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1030 aligncenter\" src=\"http:\/\/alexandrecenis.com\/wp-content\/uploads\/2019\/12\/snap-mec-1-145x300.gif\" alt=\"\" width=\"145\" height=\"300\" data-wp-editing=\"1\" \/><\/p>\n<p style=\"text-align: justify;\">Les outils de Snapchat sont devenus des standards de promotion, notamment pour les longs m\u00e9trages. Comme ce fut le cas pour\u00a0Terminator : Dark Fate,\u00a0X-Men : Dark Phoenix\u00a0ou encore\u00a0John Wick 3 : Parabellum. Avec cette op\u00e9ration, Paramount Pictures profite de l\u2019engouement suscit\u00e9 par la sortie de ce second opus pour cr\u00e9er de la conversation \u2013 et du contenu \u2013 sur les r\u00e9seaux sociaux. Notamment aupr\u00e8s d\u2019une cible qui ne conna\u00eet pas n\u00e9cessairement le premier film sortie en 1986\u2026<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g4U4BQW9OEk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien le bonjour le monde digital ! Et si Snapchat repr\u00e9sentait une r\u00e9elle opportunit\u00e9 pour les marques ? Elles sont de plus en plus nombreuses \u00e0 utiliser l\u2019application pour promouvoir leur produits, que ce soit avec des Lens sponsoris\u00e9es comme Gucci ou des campagnes sur-mesure et contextualis\u00e9e via Discover, avec YSL Beaut\u00e9 par exemple. La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[113,4],"tags":[427,429,428,425,426],"class_list":["post-1028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-lens","tag-lentille","tag-maverick","tag-snapchat","tag-topgun"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOP ! - Alexandre Cenis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrecenis.com\/index.php\/2019\/12\/19\/top\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP ! - Alexandre Cenis\" \/>\n<meta property=\"og:description\" content=\"Bien le bonjour le monde digital ! Et si Snapchat repr\u00e9sentait une r\u00e9elle opportunit\u00e9 pour les marques ? Elles sont de plus en plus nombreuses \u00e0 utiliser l\u2019application pour promouvoir leur produits, que ce soit avec des Lens sponsoris\u00e9es comme Gucci ou des campagnes sur-mesure et contextualis\u00e9e via Discover, avec YSL Beaut\u00e9 par exemple. 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